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Category Archives for "Small Business Marketing"

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Why MORE Marketing Isn’t What You Need
Your marketing isn’t quite getting the results you want. In fact, it seems like the latest “thing” is taking far too long to work. So you decide that what you really need to do is add another tactic to the mix because it just may be the thing that helps you reach your goals. As […]
How to Be or Not Be In a Digital World
We’ve watched online presence transform from a hobby or a pastime into a mandatory, crucial, and overwhelmingly powerful tool practiced by everyone familiar with the World Wide Web. What is fast becoming clear is that 10 years from now, online presence will replace resumes and will serve as our business card whether for professional purposes or […]
How To Succeed At Content Marketing On A Small Budget
Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, focused approach to creating a content marketing campaign that is affordable and effective. Why You […]
How Working Collectively Can Create a Better Customer Experience
Today’s Guest Post is by Duct Tape Marketing Consultant, Jamie Patterson-Kaulmann – Enjoy!  The concept of the Marketing Hourglass is ubiquitous in the marketing world. An improvement on the traditional marketing funnel, it expands the traditional funnel by adding a back half to the equation and putting the focus of marketing on the total customer […]
Questions to Ask Yourself Before Defining Your Marketing Strategy
Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products and improve sales? Did you set goals for the upcoming year? How are you going […]
How to Build a Blog with 100,000+ Monthly Page Views
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy! You’ve probably heard that blogging is a great way to generate leads and sales for your business. John has talked about blogging many times on this very blog. And the truth is, it does work, many companies have […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

What Customers Want
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick– Enjoy! The only consistent in the wants and needs of internet users is change. This has less to do with finicky temperaments and more to do with the change of the infrastructure of the internet itself. The gap in […]
Using Large Business Tactics on a Small Business Budget
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jesse Aaron – Enjoy! You won’t find your local pizza shop in the Super Bowl advertising line-up, but you will find Papa John’s there. You won’t find your local shoe store sponsoring an Olympic team, but you will Nike there. However, there’s […]
Inbound vs. Outbound Marketing
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money. There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and […]
The Secret to Working Less Without Making Less
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jenna Dalton– Enjoy! You want a life. You want a successful business. But is it possible to have both? Yes it is. You just need to know the secret to working less without making less. The key is to be constantly […]