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Category Archives for "Small Business Marketing"

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Leveraging Social Media and Search Marketing to Skyrocket Your Local Business's Sales
Most entrepreneurs look at the Internet as a mean to reach the global customers. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have. And social media and search marketing, used properly, helps you skyrocket your local sales. Studies indicate that there has […]
13 Lead Generating Things You Should Be Doing (But Probably Aren’t)
The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. One of the more recent developments in the world of small business marketing is ‘growth hacking.’ Now, this term evolved from the hundreds of start-up companies that have exploded over the last 5-10 years like ‘Uber,’ ‘Air […]
How Recommendation And Remarketing Tools Can Boost Your Sales
Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. However, the emergence of recommendation and remarketing tools and service providers over the last two years have made these sales boosting benefits accessible to even small businesses and marketers. In this article we will look at what recommendations and remarketing […]
Upgrade your Business Performance by Tracking this Metric
I’m going to ask you three questions that are integral to the health of your business. And how you answer them will tell a lot about where you need to spend your time. Let’s get started. Can you tell me the average total revenue per customer for your business? What about the cost to acquire […]
Benefits of Outsourcing Marketing Activities
In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. […]
5 Online Assets That Are Worth Your Time
You know you need online assets, but which ones are really worth your time? I asked myself this question as I prepared to launch my company, HipHire, which is a new platform that connects companies with quality part-time candidates using a unique matching system. While HipHire’s concept and our platform are new, the way we […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Twitter 101: How To Craft the Perfect Tweet
You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy. The fact that Twitter exists in […]
5 Ways Writing A Book Will Supercharge Your Online Presence
Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.  In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies.  On […]
Will Online Marketing Help You Save Money?
Online marketing is a rapidly-evolving new world, and there are subject experts for most of its related topics — digital strategy, social media, search engine optimization and marketing, website design and development, e-commerce, content management systems, etc. The list goes on and on, with a lot of acronyms thrown in, leading us to be involved […]
Why Athletes Get Paid More Than You And How to Steal Their Strategies
Do you ever wonder why professional athletes get paid so much more than people in most other professions, even when those professions are vital to society’s basic functions? There’s a common myth that the difference in pay is a result of the skewed priorities of our culture as a whole. But the truth is, the […]