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Category Archives for "Small Business Marketing"

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How to Use Your Content Platforms to Gain Valuable Customer Insights
You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips! The savviest businesses utilize their content to gain invaluable insights into their customer and potential customer base to understand what they want most- here’s how […]
Stay On Top Of Modern Marketing
“Youth Is the Engine of the World” – Matisyahu Since I started writing my new book, YouthNation, last summer, the changes I have been studying have evolved in some instances more quickly than I could type. The groundswells from urban corners to suburban shopping malls are dictating the future of the American business economy. Where […]
5 Ways to Produce Eye-Catching Content Without a Designer
There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many. There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design […]
Why MORE Marketing Isn’t What You Need
Your marketing isn’t quite getting the results you want. In fact, it seems like the latest “thing” is taking far too long to work. So you decide that what you really need to do is add another tactic to the mix because it just may be the thing that helps you reach your goals. As […]
How to Be or Not Be In a Digital World
We’ve watched online presence transform from a hobby or a pastime into a mandatory, crucial, and overwhelmingly powerful tool practiced by everyone familiar with the World Wide Web. What is fast becoming clear is that 10 years from now, online presence will replace resumes and will serve as our business card whether for professional purposes or […]
How To Succeed At Content Marketing On A Small Budget
Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, focused approach to creating a content marketing campaign that is affordable and effective. Why You […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How Working Collectively Can Create a Better Customer Experience
Today’s Guest Post is by Duct Tape Marketing Consultant, Jamie Patterson-Kaulmann – Enjoy!  The concept of the Marketing Hourglass is ubiquitous in the marketing world. An improvement on the traditional marketing funnel, it expands the traditional funnel by adding a back half to the equation and putting the focus of marketing on the total customer […]
Questions to Ask Yourself Before Defining Your Marketing Strategy
Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products and improve sales? Did you set goals for the upcoming year? How are you going […]
How to Build a Blog with 100,000+ Monthly Page Views
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy! You’ve probably heard that blogging is a great way to generate leads and sales for your business. John has talked about blogging many times on this very blog. And the truth is, it does work, many companies have […]
What Customers Want
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick– Enjoy! The only consistent in the wants and needs of internet users is change. This has less to do with finicky temperaments and more to do with the change of the infrastructure of the internet itself. The gap in […]