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Are Your Words Killing Your Brand?
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Karon Thackston – Enjoy! While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a […]
Gambling with Facebook Ads: How to Win Against a Stacked Deck
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Claire Pelletreau – Enjoy! “Facebook Ads is just like gambling! I got this rush every time I looked and saw that my numbers had gone up again!” Not everyone has this reaction to Facebook ads, especially their first time out of the […]
The 7 Best Ways To Utilize Outbound Marketing
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud.  – Enjoy! Outbound marketing is essentially any marketing that involves a business or person reaching out to customers directly. A traditional method of outbound marketing that was used for years (and still is) with great success was direct mail. […]
The Positive Secret to Outbound Marketing Success
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jonathan Curran– Enjoy!  Contrary to what many internet marketers have been telling the world, outbound marketing is not dead. Inbound marketing channels have almost certainly made outbound marketing less popular but it is far from extinction. Yes, that is true. Why […]
Lead Generation Is About Being Found
Traditional lead generation tactics, directory advertising, trade show participation, half page print ads are quickly loosing appeal with small business marketers. There are two very good reasons for this decline 1) traditional methods are some of the most expensive and 2) traditional methods are proving less effective in terms of lead generation. Message and information […]
Old School and New School Coupons Come Together
Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices. In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire. Money […]

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Mature Media Never Looked Better
With the rush to capitalize on the new media hype, don’t forget your older, wiser, more mature options. Targeted direct mail, with a telephone follow-up and a useful, information rich, call to action is more effective now than ever. The competition in the mailbox is pretty slim these days, so creating smart campaigns that take […]
The 3 Cs of Lead Generation
Lead generation is a numbers game and a momentum game. Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to […]
Direct Response Directory Ads
For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise. The upside to this medium is that when somebody picks up an offline directory they are probably looking to buy something right now. Of course the downside is that they must wade through all […]
Completely low tech and I love it
Every now and again in this web 2.0 world it’s refreshing to come across something that gets your attention and is decidedly not web 2.0. One of the staples of some Duct Tape Marketers is the business card strategically placed on community boards in coffee shops and grocery stores. It’s not the right play for […]