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Five Essential Elements of a Terrible Small Business Ad
Last week, when I opened my mailbox, I found a relic from a bygone era.  It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps.  I am speaking, of course, of the printed business phone directory—the famous “yellow […]
The Components of a Good Marketing Strategy
There is hardly a small business owner who is not obsessed with this term: marketing strategy. That’s the main aspect that makes the difference between successful entrepreneurs and those that fail. It’s strange how everyone cares about discovering the perfect marketing techniques for their business, but we don’t bother realizing what marketing strategy really means. […]
5 Ways to Jumpstart your Marketing Strategy in 2016
It’s resolution time: You’ve already been to the gym this morning You haven’t eaten anything bad for you (but tastes so good!) in at least 24 hours You’re actively thinking about your Marketing Strategy right now Great!  Let’s build on that last one (I have a hard enough time with the other two myself…) The […]
Four Ways Your Business Can Give Back in 2016
Being January, it’s the time of year when many of us set goals for the year and make some New Year’s resolutions pertaining to our businesses.  Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to […]
Why (and how) you should let your customers do the advertising for you
I grew up in the nineties, and my parents weren’t big on technology. My first computer had a 486 processor with a monochrome screen, it ran DOS, and it had Chessmaster 3000 on it. It was given to me by the people who owned the used bookstore in town after it had finally become too […]
Why creating an eco-system of partner businesses is worth the effort
Partnership marketing can be really effective for small businesses who want to get in front of new relevant audiences. It involves creating collaborations that are relevant to the customer. This last bit is crucial. Relevance can mean that there’s compatibility between what both businesses sell. Or compatibility in their culture, ethics and beliefs.   If […]

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5 Tips to Prepare Yourself for an Entrepreneurial Burnout Threat
There are several areas an entrepreneur needs to shred for getting a better position in the game before the risk itself devours him whole. The entrepreneurial spirit must be kept alive and the fire kindled from time to time so doesn’t die out of hope and exhaustion. If you’re too cocky to say yes almost […]
Growth Could Kill Your Company!
When Alina Martin took over her father’s small company in 2007 it had been ticking along, growing slowly for several years. The company, Danatec, sold paper-based course materials for corporate trainers to use in safety training of employees. Martin could see that online learning had potential. Her father wasn’t convinced, nor were her salespeople. How […]
6 Keys To Growing Your Business in 2016
If your child, young pet or garden wasn’t growing…what would you do? Nothing Hope they started to thrive without YOU making any changes Ask yourself, “Am I adequately feeding and hydrating?” Consult a pediatrician, veterinarian or expert gardener? The alphabetized list makes the choices seem obvious.  You’d go with C & D and, yet, many […]
Are You Getting the Most From Your Public Speaking Skills?
As a small business owner, you’re living the American dream. You work for yourself, create jobs, and strengthen the economy. And people want to hear about it! You might not consider yourself a talented orator, but one of the skills that got you this far — your ability to sell an idea — makes you […]