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The Minimalist Guide To Managing Your Brand Reputation Online
A dissatisfied customer, on an average, tells 25 of his friends, while a happy one tells only 15. Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. Reviews, and how the masses consume them, are human nature, but this human nature can be fatal for online businesses especially […]
How to Create the Ultimate New Customer Experience
Tell me about your “buy” process. This simple question causes confusion for many of our small business clients. In response they might say: “Once a new customer signs on, we send them a contract and maybe even an invoice and start working with them.” While that does describe the basic process and in some ways is […]
A Simple Approach to The Customer Journey
Today’s Guest Post is by Duct Tape Marketing Consultant, David Smith – Enjoy! If you are a small business owner, you instinctively know it’s a wonderful thing when a customer receives value AND has a very positive experience when they deal with your business. If the journey is hard and the experience is on par […]
6 Ways to Develop Repeat Customers
Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal […]
Treat Your Customers Like the RASCLS They Are
 It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. Enjoy! If you’re a regular reader of this blog, you’re probably familiar with John’s Marketing Hourglass. You’re probably not familiar, however, with the CIA’s Agent Recruitment Cycle (ARC). “Wait,” you’re probably thinking […]
The Power of Gratitude in Marketing
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. You thank your employees for their hard work, your customers or clients for working with you, or potential leads […]

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Social Media Gives Consumers and Brands a Direct Connection
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis  – Enjoy!  Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet. Not too long ago, the consumer was considered to be at the bottom of the […]
Why You Need Social Media for Customer Support
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins– Enjoy! There’s more to running a successful business than having an incredible product or service. Those things may generate revenue, but to attract – and retain – loyal customers, you need to provide impeccable customer support. Companies with […]
The Secret to Getting More Repeat Customers
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What […]
9 Ways to Connect With Your Community
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith – Enjoy! Feeling out of touch with your business community? No connection, wrangling tough relationships, regularly brokering messy disagreements? Just how does a business owner or manager get back in touch and move the needle on […]