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How to Build an Unbreakable Brand Culture
Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term and sustainable growth. Creating a brand culture isn’t easy. It takes a great deal of […]
YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line
Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating and hop on the branding bandwagon. The fact of the matter is, products and services […]
6-Step Checklist for Revamping Your Small Business’ Online Presence
It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]
Three Reasons Google Analytics is Worthless for Small Business
If you own a small business that has a website, you probably want to know how many people are visiting your site.  In fact, you probably want to know a lot more than that.  You want to know how they got to your site, how much time they spend on your site once they get […]
The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?
Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. In other words, in addition to being a master at the fine art of persuasion, today’s marketer must also be part data scientist. I […]
Small Businesses Must Make Data Privacy a Priority
Society’s concern with data and privacy (or the lack thereof) has been brought to the forefront due to the FBI-Apple controversy. In short, the FBI wants Apple’s help breaking into an iPhone that belonged to one of the attackers in the December mass shooting in San Bernardino, Calif. Apple is refusing to comply, since it […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Five Tips for Using Local Networking Groups to Grow Your Business
In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week. Of course all of these things are important and have a role to play […]
Building Trust for Online Referral Marketing Campaigns
Running an online business can be difficult and expensive; you have to worry about managing ad campaigns and monitoring your budget. If this is not done properly, your business could fail. Having a referral marketing program is a great way to reduce marketing costs and increase the profitability of your business. Referral marketing involves your […]
Five Essential Elements of a Terrible Small Business Ad
Last week, when I opened my mailbox, I found a relic from a bygone era.  It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps.  I am speaking, of course, of the printed business phone directory—the famous “yellow […]
The Components of a Good Marketing Strategy
There is hardly a small business owner who is not obsessed with this term: marketing strategy. That’s the main aspect that makes the difference between successful entrepreneurs and those that fail. It’s strange how everyone cares about discovering the perfect marketing techniques for their business, but we don’t bother realizing what marketing strategy really means. […]