Small Business Marketing - 25/26 - Duct Tape Marketing

Category Archives for "Small Business Marketing"

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Reduce, reuse, recycle and repurpose
I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline. A lot of people are telling you that content is king, and to a certain degree it is, but your head is swimming and you’re thinking, “how do I create all […]
Small business blog round-up
I wrote about a new blog aggregating service called AllTop last week and it seems they have added a small business category. AllTop collects the last five posts from dozens of blogs and puts them all on one page, kind of like a feed reader all done for you. It’s a great place to start […]
Add and find marketing and small business events
This free service allows you to list your small business marketing related events and receive some extra exposure – or, you can find lots of great marketing and small business related events – workshops, seminars, conferences, teleseminars and webinars. You can subscribe by location or category and add events to your Google, Yahoo or Outlook […]
Marketing leaders share top tips
Anita Campbell, publisher of Small Business Trends, created a great little project called Marketing Tips. She asked lots of marketing folks – most of whom you would recognize by name – to share one simple marketing secret. The collection is really fabulous stuff. Here’s the secret I contributed: “Become a journalist – no, I’m not […]
Slideshare offers tools for presenters
I’ve been using a tool called Slideshare ever since a group asked if they could share one of my presentations with attendees about a year ago. The service allows you to upload PowerPoint and PDF slide decks and then converts them to a player that can be tagged and made public. Recently, they also added […]
Completely low tech and I love it
Every now and again in this web 2.0 world it’s refreshing to come across something that gets your attention and is decidedly not web 2.0. One of the staples of some Duct Tape Marketers is the business card strategically placed on community boards in coffee shops and grocery stores. It’s not the right play for […]

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Award winning brand marketer talks about small business
In this week’s episode of the Duct Tape Marketing podcast I went to a really big business that is doing a great job marketing to small business. Marcy Shinder, VP of Brand Marketing and Strategy for OPEN from American Express, spent some time talking about the ways AMEX is connecting with small business. B2B Magazine […]
David vs Goliath isn't always that dramatic
A few days ago I wrote about how the smallmarts of the world compete with much larger companies. Then a story appeared in the Kansas City Star that really hit home and I couldn’t pass up revisiting this idea. There is a small coffeehouse in Kansas City’s Westport District called the Broadway Cafe. Broadway is […]
How the smallmarts compete
Many an industry has been rocked or merely put away by the big box stores. Some of the businesses that go by the wayside when a large competitor moves to town really had no business hanging around anyway. As soon as a choice of any kind came around, they were doomed. But what about the […]
Are we in a small business recession?
I conducted a pair of “in the field” Duct Tape Marketing podcasts this week with two small business experts digging into the current state of small business. Rieva Lesonsky is the editor of Entrepreneur magazine and past guest on the show and Jim Blasingame is the small business advocate and creator of the web site […]