Thinking of starting a small business?
I started my own business 22 years ago. (Hey, I’m not as young as I look!) At the time it felt more like insubordination than anything else. Today, it’s a full out revolution. Have you joined? Why not? I created this little, perhaps corny, mix that I hope pushes people thinking about starting to do […]
The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This […]