The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This […]
Can your phone service make you a better marketer?
I spent a few minutes with Siamak Taghaddos, CEO and founder of GotVMail for a recent episode of the Duct Tape Marketing podcast. GotVMail is a virtual phone service provider that targets small entrepreneurial firms. Virtual phone services, meaning online services that take the place of the old PBX phone system, are great for small […]