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I Am Giving Away 250 Copies of My New Book for My 50th
UPDATE: This offer is closed, we gave away all the books – thanks partiers Want to help me celebrate my 50th birthday? As you may know, I have a new book coming out in May. The title of my new book is The Referral Engine – Teaching Your Business To Market Itself and it’s officially […]
Use Your Neighbors and Partners to Build Your List
From the WikiPedia: Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to […]
What is Make A Referral Monday?
Last week’s Make a Referral Week, an event designed to generate over 1000 referrals for 1000 small businesses, was a big success in terms of bringing a focus on the act of making referrals, but why stop at a week. Making referrals is a great practice all year long. Please join me in kicking off […]
How to Boost Your Customer Referrals in 7 Simple Steps
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Customer referrals really rock as a cost-effective way to gain new business and regain […]
Is It Time To Practice a Little Selfish Networking
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 You know him. He’s the perfect networker. He’s at every event. He’s a brilliant […]
6 Ways to be More Referable than Edward Scissorhands at a Lawn & Garden Convention
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 1. Circumvent people’s suspicions. Recognize that you’re beginning with negative balance with most people. […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

6 Ways to be More Referable than Edward Scissorhands at a Lawn & Garden Convention
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 1. Circumvent people’s suspicions. Recognize that you’re beginning with negative balance with most people. […]
Word of Mouth Versus Key Influencers
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 This summary of an article from the December issue of the Journal of Advertising […]
Build Your Brand So People Will Refer You
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 As part of John Jantsch’s Referral Week, I’d like to focus on personal branding, […]
5 Ways to Make Your Business Easier to Recommend
This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 If I were to ask you what the secret was to getting someone to […]