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7 Questions to Evaluate Your Brand’s Health
Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others. With innovation at an all-time high, it won’t be your technology […]
Design Inspiration: 15 Exciting Website Advertising Campaigns
The online advertising campaign is one of the most influencing marketing tools today. The secret of its striking effect is hidden in the peculiarities of human perception. Near 90 % of the information, people perceive visually. Thus, the visual effect which is used in design plays a determinative role in advertising. Using them correctly, you […]
11 Ways To Completely Ruin Your Pay Per Click Advertising
In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner. Sadly, […]
How to Make Digital Advertising Mobile Friendly
t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. In fact, Wall Street […]
How to Write a Small Advertisement
Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it? What are you hoping people […]
How to minimize customer acquisition costs
If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in some cases. Continue treading these waters and you’ll need a life vest. However, if you […]

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How to Get the Most Out of Pay Per Click Advertising
To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today. […]
How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales
Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable […]
Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person
Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord. As more business transactions are conducted online, the consumer journey gets further fragmented. Having a strong […]
6 PPC Misconceptions You Need to Know for Success
PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where you’ll excel. Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. 1. […]