Small Business Marketing - 2/24 - Duct Tape Marketing

Category Archives for "Small Business Marketing"

Most Recent

Best Content Ideas for Small Business Owners
As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never […]
The Awesome Power of Daily Rituals
Habits are a powerful force of human nature – for good or for bad. Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding the knowledge that we should act otherwise. A lot is asked of you as an entrepreneur, and it’s amazing how easy it is to […]
Why Building Community Is Harder Than It Looks
This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal community is perhaps the greatest asset a brand can possess and often leads to an extremely profitable enterprise […]
Growing Your Small Business with Geofencing
Geofencing and Your Small Business Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.  Because small businesses are typically […]
Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person
Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord. As more business transactions are conducted online, the consumer journey gets further fragmented. Having a strong […]
How to Build an Unbreakable Brand Culture
Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term and sustainable growth. Creating a brand culture isn’t easy. It takes a great deal of […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line
Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating and hop on the branding bandwagon. The fact of the matter is, products and services […]
6-Step Checklist for Revamping Your Small Business’ Online Presence
It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]
Three Reasons Google Analytics is Worthless for Small Business
If you own a small business that has a website, you probably want to know how many people are visiting your site.  In fact, you probably want to know a lot more than that.  You want to know how they got to your site, how much time they spend on your site once they get […]
The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?
Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. In other words, in addition to being a master at the fine art of persuasion, today’s marketer must also be part data scientist. I […]