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A Laser Targeted Referral Strategy
Today’s guest post is brought to you by Tony Messer – Enjoy! A funny thing happened in the Gym locker room today. I became an expert on corrective laser eye surgery! That in itself was strange enough, but what makes this even stranger is that the person I learned this from wasn’t even an eye […]
The 5 Fastest Ways to Get More Referrals for Your Small Business
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Andy Sernovitz – Enjoy! Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from. But, it’s not magic and it’s not an […]
How To Build a Business People Want To Refer
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived on referrals from happy customers? That’s the promise of a book I read a few months ago that profoundly changed […]
6 Ways to Uncover Highly Targeted Referral Prospects
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Matt Anderson – Enjoy! One of the most important elements of getting more highly targeted referrals is to make it EASY for others to open the right doors by being crystal clear about what you want. Stop saying “if you […]
Videos and Secrets Draw More Referrals
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Scott Yates – Enjoy! We are in a funny spot at my company, BlogMutt. We are a business blogging service for people that know how important it is to blog (all the smart ones), but who don’t have the time […]
5 Trends That Will Shape Small Business in 2013
This post originally appeared in my column for American Express OPENForum. As you start preparing for next year, you may wish you had a crystal ball to see what’s in store for your business. Lucky for you, for the past three years at Open Forum, I’ve been suggesting imminent trends that will most impact small […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

The Secret to Finding Highly Profitable Clients
Most people view marketing and selling like this. You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you. Or You target a market segment, respond to RFPs and hope they choose your price. Either way, what you’re building is a recipe […]
Why Blogging Isn't Enough Anymore
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. So, if you had an insurance business you would build one page designed to show up in a search for life insurance and another for health insurance and you pretty much […]
The Essential Role of Content Marketing in a Product Launch
I launched and new product last week and thought it would be instructional to do a tidy little roundup of the content marketing for that new product, a book called The Commitment Engine. This post really has two purposes. First, to showcase the coverage from my book and give you a handy jumping in place […]
5 Ways to Generate More Email Sign Ups
Getting more email subscribers is job #1. Email is and has long been the number one producer of return on marketing investment for businesses large and small. Acquiring the contact information of someone who has expressed at least a mild interest in what you do and has given you permission to tell them a great […]