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Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lauren Hogan – Enjoy! With Google’s recent Hummingbird update, anyone who does online marketing was forced to review & revamp their marketing strategy. The Hummingbird update specifically impacts the social media marketing realm by increasing SEO dependence on Google Plus hashtags. […]
How to Maximize Email Lead Capture
Despite the reports coming out of some corners of social media, email as a marketing tool is very much alive. In fact, email marketing still produces the highest return on investment of any form of marketing. Internet marketers have always known the money is in the list, but the real power of email marketing comes […]
5 New Realities of SEO
Back in the day, SEO was more technical and less, well, semantic. Now I realize that for most a term like semantic query relevancy might as well be the name of computer programming language, but the fact is Google’s customers, the searcher and the advertiser, are no longer content with results based on related page […]
8 Essential Tips to Guide Your Web Design Project
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jay Baron – Enjoy! Too often, when small businesses are redesigning their websites, they lose focus. They get caught up trying to design something super flashy and cool, instead of something that’s going to help consumers. Designers even encourage this routine, […]
8 Alternatives to Google Keyword Tool
Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting pay per click advertising campaigns and improving search engine optimization. I dive heavily into keyword tools and research in my book SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. For many years, Google offered what […]
Assessing the Profitability of Top, Middle and Bottom of the Funnel Content
Thursday is guest post day here at Duct Tape Marketing and today’s guest is John-Henry Scherck – Enjoy! Create engaging content! That’s what we tell every client. In the past few years, SEOs have fallen in love with top of the funnel content because it can help generate natural links and is less competitive/easier to […]

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Some Things to Like About WordPress 3.6
WordPress 3.6, dubbed “Oscar” in honor of the great jazz pianist Oscar Peterson released this week with some substantial, if not mind blowing, feature updates. You can read the entire announcement from WordPress here This video was embedded using URL only Better support of post types – Every new major release comes with a new […]
3 Website Trends That Customers (and Business Owners) Will Love
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Hayes  – Enjoy! I know what you’re probably thinking: oh, great, another trends post.  Personally, I think trend-watching is interesting because it can give you new ideas for your business.  But, a little bit of trend-watching goes a long way. […]
How to Get Higher Rankings for Your WordPress Site
Every site owner and blogger wants their content to rank highly in the search engines for key terms. A lot of that has to do with the quality of the content, how well it’s optimized and how many other well ranking sites think it’s worth linking to. But, from a WordPress technical standpoint one of […]
Are You Prepared for the Google Reader Shutdown?
As has been widely reported, Google Reader is shutting down July 1, 2013. Now, in typical Google fashion, no one really knows what will actually happen on the that date, but as I it see you have about three choices if you are to continue to consistently consume blog content. Move to a new RSS […]