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How to Use Your Content Platforms to Gain Valuable Customer Insights
You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips! The savviest businesses utilize their content to gain invaluable insights into their customer and potential customer base to understand what they want most- here’s how […]
5 Ways to Produce Eye-Catching Content Without a Designer
There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many. There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design […]
3 Effective Ways to Use a Blog to Boost Your Retail Business
A million times you’ve heard that you need a blog to get more customers. Maybe you even created a blog for your retail business. You created the blog, wrote a bunch of articles with eager anticipation of the customers who would stampede through your door. You stare at your door waiting… The flood of new […]
How to Be or Not Be In a Digital World
We’ve watched online presence transform from a hobby or a pastime into a mandatory, crucial, and overwhelmingly powerful tool practiced by everyone familiar with the World Wide Web. What is fast becoming clear is that 10 years from now, online presence will replace resumes and will serve as our business card whether for professional purposes or […]
5 Easy-To-Use Blog Post Formats
If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. You’ve probably come across all different kinds of posts, everything from other businesses like yours to Buzzfeed’s top 10 cat gifs of the week. It can be a bit overwhelming. Every blog […]
How Not to Get Lost in the Content Creation Wasteland
Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. To be more specific – if your marketing strategy includes blogging, sending e-newsletters, or any other form of content that you share digitally, a content calendar is a […]

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Turning Leads Into Customers With an Email Autoresponder
Today’s Guest Post is by Jack Reamer – Enjoy! Imagine if your marketing ran on autopilot… You could sit back, kick your feet up and watch your sales go through the roof. You could grow your business (and take that much-needed vacation) without worrying about how you’ll get your next customer. Sounds good, right? Now, […]
YouTube Adds More Interaction to Videos With Cards
Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Think of cards as ways to add information to another piece of information. For example, Twitter Cards allow you to add a video to a tweet and […]
How to Use Marketing Automation Correctly
Today’s Guest Post is by Zach Watson – Enjoy! Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer […]
21 Blogs I Turn To When I Need to Learn How To Do Stuff
No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions. I read many different types of blogs – some […]