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Category Archives for "Small Business Marketing"

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Involve Your Prospect In Their Story to Ignite Inbound Selling
Today is guest post day here at Duct Tape Marketing and today’s guest is from Mike Hanski – Enjoy!  In certain ways, inbound selling is a lot like inbound marketing.  At the very least, they have one very important concept in common – content is king. The success of any inbound technique – letting potential […]
How to Get Past Cold Calling
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Andrea Hewitt – Enjoy!  Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That’s why every company should strive to get to the point where they can stop […]
5 Forgotten Offline Marketing Tactics
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s Internet-connected world, but offline engagement with customers still […]
How to Leverage Phone Conversations with Customers
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeanne Landau – Enjoy! It is estimated that U.S. businesses experience an annual loss of $83 billion simply because they provided bad customer service (or really, they didn’t provide ‘customer service’ at all). This number is staggering. Of course, people want good […]
Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lauren Hogan – Enjoy! With Google’s recent Hummingbird update, anyone who does online marketing was forced to review & revamp their marketing strategy. The Hummingbird update specifically impacts the social media marketing realm by increasing SEO dependence on Google Plus hashtags. […]
50 Simple Lead Generation Tactics
If you’ve read this blog, or anything I’ve written for that matter, then you know I’m a strategy before tactics kind of guy, but sometimes you just need some new ideas and tactics. I got together with my network of independent Duct Tape Marketing Consultants and brainstormed fifty tactics for generating more leads. Each of […]

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9 Things You Probably Don’t Know About Text Message Marketing
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Mastrangelo – Enjoy! When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. Unless you’re a spammer, it’s permission-based. Amazingly, many organizations think you need to already have a list […]
How to Leverage Mobile Technology to Gain Insights Into Your Marketplace
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Willie Pena – Enjoy! In the next few years, marketing will be almost totally mobile. Mobile gadgets offer a bevy of versatile tools and methods for collecting data from consumers on the go — and almost everyone is on the go but […]
6 Ways to Uncover Highly Targeted Referral Prospects
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Matt Anderson – Enjoy! One of the most important elements of getting more highly targeted referrals is to make it EASY for others to open the right doors by being crystal clear about what you want. Stop saying “if you […]
3 Creative Ways to Grow Your Email List
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from DJ Waldow  – Enjoy! You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of […]