Small Business Marketing - 10/26 - Duct Tape Marketing

Category Archives for "Small Business Marketing"

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Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations came about when someone took something that worked in one industry and found a way to apply it to a new industry. One of the coolest things about […]
Something About The Smell Of The Ink
Look, I’ve bought into this whole digital thing. Blogging, emarketing, web sites, vapor. But every now and then, I just like the feel of a real magazine, printed on real paper. You remeber those don’t you. Every industry has one or three and marketing is no different. A couple of my favorites, Target Marketing and […]
This Week On Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Laura Ries – co-author of The 22 Imutable Laws of Branding – We will discuss what it takes for a small business to build […]
Lumpy Mail Gets Noticed
When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer. Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing. A great option for small business just might be something I call “Lumpy Mail”
Audio Postcard Getting Attention
Recently I have been experimenting with audio on the web and have found some very interesting uses. I’ve created an audio postcard for you to listen to. This technology, as I wrote about last week is a great way to get and post your client’s audio testimonial right on your site.
80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon