SEO Archives - Page 7 of 20 - Duct Tape Marketing
Find a Consultant Become a Consultant

Category Archives for "SEO"

Most Recent

SEO Is An Integral Marketing Channel
Earlier this month, Google surpassed Apple as the world’s most valuable company.   The two companies have yo-yoed for first place since then, but the point is that Google is one of the most successful companies in the history of capitalism. How Did This Happen? There are more than 3.5 billion Google searches every day.  That’s […]
5 SEO Metrics Small Businesses Should Prioritize
It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. Where do you start? And which numbers should a small business track to get the most out of its investment in digital marketing? Consider prioritizing these five search engine optimization (SEO) metrics […]
The Significance of SEO in Web Design
People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they make a purchase. Your business thus requires a website that will be ranked on the first page of search results. Websites represent companies and have […]
Important Reasons to Leverage Case Studies for Your SEO in 2016
You have come across it. In fact, you have been told this is the only way out for your website to rake in a high return on investment (ROI). Yes, that is how important search engine optimization (SEO) has become in online marketing. But there is a catch; most website owners and administrators have not […]
The Two Places Your Competitors are Not Mining for Niche Keywords
How exactly do you go about keyword research? The way I see it, there are 2 different workflows. The first follows this process: Market research -> Content creation -> Keyword research -> Optimization The second looks more like this: Market research -> Keyword research -> Content creation In my experience, the second way of doing […]
3 Steps to Set up eCommerce Tracking in Google Analytics
To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Optimize Your Site for Google's Featured Snippets (Quick Answer Boxes)
In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers have been trying to adapt to the change since then. On one hand, featured snippets […]
How and Why to Use SEO for Growth
Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to shift with each new pronouncement from Google. One thing is eternally clear, however (for today) […]
Off-Site SEO 101 – Guide for Small Businesses
  When people think about SEO, most immediately think of keywords on site, content and title tags. While these certainly help your site’s SEO, it is important to keep in mind that not all SEO is done on site. There are a number of things you must do outside of your website to get the […]
What is Structured Data & Schema for Websites & SEO?
For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. The good news is that a professional marketing strategy that is powered by a search engine friendly website and consistent content marketing, many small business websites can […]