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Beyond .Com: How Alternative Domains Boost Branding
Now that we don’t have to wait for a dial-up modem to kickstart our Internet connections, and most sites open without having to type in there is still one final frontier to overcome: the “.com.” Dot-com is a popular web address extension in the U.S., while other countries often favor domains with location-based significance: […]
3 Steps to Set up eCommerce Tracking in Google Analytics
To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it […]
How to Strike the Right Content Balance for Maximum Reach
Every marketer knows the name HubSpot. Thanks to its blog posts, webinars, e-books, video content, and social media, HubSpot has established itself as a go-to resource in the industry. The company’s success serves as a case study in how to leverage content to grow a company. Audiences today have unprecedented control over what they consume. […]
A Guide to Generating More Leads with Incentives
It was meant to be so easy, huh? You heard about the importance of building an email list. How it helps build an audience. Nurture leads. And develop relationships with them too. And they said it’s so simple. Just put up a form on a site and watch signups rolling in. Yeah, right… It’s just […]
5 Winning Strategies for Millennial Marketing
It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. With upwards of 200 billion burning a hole in their pockets annually, winning their trust, and ultimately their business is a boon to any company. Every generation has had its share of quirks, but millennials require a different […]
My Issues With WordPress…and How I Fixed Them!
Over the last year, I have had just about every issue with my WordPress sites that you can imagine. Internal Server errors, the dreaded “White Screen of Death,” “Error Establishing a Database Connection, the inability for the user to reset password, “Warning: Cannot modify header information,”- the list goes on and on, but the granddaddy […]

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5 Ways to Gain Brand Ambassadors (And Keep Them)
“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business. More often […]
Duct Tape Marketing’s Most Shared Posts of 2015
2015 was an exciting year for the Duct Tape Marketing team. Our team internally grew, we expanded the Duct Tape Marketing Consultant Network, launched the Duct Tape Marketing System course and community, and even restructured our website and launched the all-new Duct Tape Marketing Content Community. That’s a lot of major changes for us in […]
Planning Your 2016 Content Marketing Calendar
There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016.  Actually, that time was about three months ago, but we both know that you’re probably just now getting around to it.  Hey, no worries—we’re all busy small business owners here, so we’re not […]
Growing Your Business with Email Marketing Templates
Which templates generate the best engagement? What kind of ‘asks’ will get you closer to your goals? By the end of this article, you will be able to write a killer email template that will get your contacts opening your emails in a heartbeat. As a digital marketer who works primarily within the startup space, […]