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How to Perfect Your Lead Generation Follow-up
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the midpoint of the year and get a fresh restart. In post #3 of […]
How to Use Content to Generate a Steady Flow of Leads
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the midpoint of the year and get a fresh restart. In post #2 of […]
7 Must Have Elements of Every Small Business Website
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the midpoint of the year and get a fresh restart. In post #1 of […]
Why You Must Refocus Your Message On Problems Not Solutions
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the midpoint of the year and get a fresh restart. While the previous post […]
Why the Majority of Websites Fail
Gone are the days when businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground […]
Why Your Website Needs a Storyteller Instead of a Designer
Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

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Why You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
Lead Generation – A Complete System
  Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Today I want to focus on how you get enough appointments, phone calls and contacts to grow your business in a systematic manner. Lead generation is essentially a […]
5 Questions That Will Lead to Market Domination
One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another. If you can’t demonstrate how your business is significantly different than every other business that says it does what you do, you are doomed to compete on […]
Your Stuff Is Probably Good Enough
Small business owners and entrepreneurs create new stuff everyday. And the feeling that a business, product or service is their “baby” leads to constant fussing over making it good enough, better or perhaps the best. Now, don’t get me wrong, I’m all for putting really good stuff out there, but at some point making it […]