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Questioning Best Practices to Do Great Work
Marketing Podcast with Jay Acunzo Podcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great […]
How Businesses Can Survive the Latest Marketing Rebellion
Marketing Podcast with Mark Schaefer Podcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. He is also the author of […]
What Local Businesses Need to Know About the State of Local SEO
Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, […]
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]
Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
How to Build a Website That Generates Leads
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]

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5 Steps to Small Business Search Engine Optimization
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, […]
Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business […]
Voice Search: What Small Business Owner’s and Marketers Need to Know
Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]
How to Optimize Your Website for Voice Search
As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to […]