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Getting Smart About the Business of Education
Apple Podcasts | Android | RSSMarketing Podcast with Danny Iny Podcast Transcript Today on the podcast, I chat with Danny Iny, founder and CEO of Mirasee. An education expert, Iny began his company to help other experts create and market online courses in their field. In addition to running his business, he is the […]
Marrying Content with the Customer Journey
Apple Podcasts | Android | RSSMarketing Podcast with Arnie Kuenn Podcast Transcript On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients […]
Questioning Best Practices to Do Great Work
Apple Podcasts | Android | RSSMarketing Podcast with Jay Acunzo Podcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary […]
How Businesses Can Survive the Latest Marketing Rebellion
Apple Podcasts | Android | RSSMarketing Podcast with Mark Schaefer Podcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. […]
What Local Businesses Need to Know About the State of Local SEO
Apple Podcasts | Android | RSSMarketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio […]
Why Your Site Must Switch to HTTPS (And How to Do It)
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is […]

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Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
How to Build a Website That Generates Leads
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
5 Steps to Small Business Search Engine Optimization
Want to know what Google thinks of your site? Request a free SEO review from Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for […]
Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business […]