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5 Tips For Improving Franchise SEO Rankings
If you are a franchise owner, or even the owner of a multiple-location local business, search engine optimization has its own set of issues and challenges for your business. The truth is that there are more brands than ever competing for search engine visibility.  Having corporate-backing from a franchise model doesn’t always help with local […]
5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn't
There is a wealth of data that local businesses can and should be tracking in order to ensure that they are properly armed to make better business decisions. But which metrics should you track? All of them? No! If data isn’t actionable or useful, don’t waste your time. A KPI is a key performance indicator […]
Instagram Lead Generation – The Ultimate Guide
Instagram is not just for images of coffee, fluffy dogs, and your breakfast. Though it is awesome for all of those, it has the highest user/brand interaction rate, 1.53% of the 150 million users in 2013 to be precise, significantly higher than Facebook’s measly 0.10%, as shown by Neil Patel’s infographic here. I think it is […]
Marketing Metrics – They Will Make You or Break You
Your business’ lifeblood is its customers. In order to gain enough customers to keep your business growing, you need to attract people’s attention; this requires a solid marketing campaign. However, we regularly see marketers making the mistake of thinking that a “good” marketing campaign means flooding various channels with clever advertisements. In truth, though, good […]
12 Resources to Generate Leads with Social Media
While some say that social media marketing is overrated, we say “what’s the harm?” There’s no reason not to invest in something that has overall positive reviews, especially when it comes in lead generation. According to Hubspot, social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for […]
Harnessing Pinterest For Leads And Business Growth
I have been happily pinning since 2010 when this visual tool exploded onto the scene and became our best way to procrastinate. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right. So, why the fuss about Pinterest and can business owners really […]

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Why I Think Lead Capture Is About to Change Dramatically
Lead capture on websites has been the same for about a decade. Oh sure the rise of inbound marketing has people talking about it differently, but essentially it’s gone like this – you visit a website, they offer you something of value, you give them your email address and hope something good comes to your […]
13 Lead Generating Things You Should Be Doing (But Probably Aren’t)
The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. One of the more recent developments in the world of small business marketing is ‘growth hacking.’ Now, this term evolved from the hundreds of start-up companies that have exploded over the last 5-10 years like ‘Uber,’ ‘Air […]
How to Convert Leads at the Bottom of your Sales Funnel
Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. These leads have already expressed an interest in your brand, so it’s not difficult to reach them. Here’s an action plan to help you dive deeper and rise to the surface of your prospect’s inbox. Problem […]
How Recommendation And Remarketing Tools Can Boost Your Sales
Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. However, the emergence of recommendation and remarketing tools and service providers over the last two years have made these sales boosting benefits accessible to even small businesses and marketers. In this article we will look at what recommendations and remarketing […]