Referrals Archives - Page 55 of 56 - Duct Tape Marketing
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Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]
Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them.
Vote for my Weblog!
Marketing Sherpa is sponsoring what they call the “Readers’ Choice Awards for Weblogs“ The Duct Tape Marketing Weblog has been nominated as one of only three weblogs to make the cut for the Small Business Marketing category. I would really appreciate it if you would take a minute and cast a vote for my weblog. […]
Google Just Gets Better and Better
One of the things I love about Google is that they keep adding more and more stuff you can do with their site. They seem to have a playful laboratory sense of doing things. They create new tools and then without much fanfare put em on the site for all to join in on the […]
Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, they even sent away for your free report. But the fact is you are missing one major piece of the puzzle. Want to know what it is?
Read every book ever written in a matter of seconds
Those folks over at did us all a great favor. They read every book ever written and then teamed up with those folks at Google to produce a really interesting new search engine. They call the site A9 and what it does is let you search on a term and get regular search results […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Is Your Website Ready For Local Search Engine Traffic?
Google and Yahoo both announced this month their model for tapping into the local search traffic. In other words they are now going to make it easy for web surfers that want to find an accountant in their home town to do so. Everyone knew they would eventually get around to this very lucrative market […]
The Most Important Marketing Question
Create all the fancy marketing materials, websites, and sales presentations you want, but if you can’t answer this question you’re dead… So what’s the question? What is it that you really sell? I know, I know, you thought it was going to be a tough one right?
Two Weblogs You Should Know About
There are two weblogs that I myself love to visit and would recommend to you as well. (Actually you can find an entire list below) 1) Seth Godin’s – Seth’s Blog 2) Kevin Kelly’s – Cool Tools
Think of it as training wheels for prospects
When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher. White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.