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The 100% Refund Referral Strategy
One of the most powerful referral marketing strategies I have ever used in working with my clients is something I call the 100% Refund. The premise is very simple but the positioning makes all the difference in the world. Basically, what you are doing is paying people for referrals…but try this on for size. Would […]
Use Google AdWords For Marketing Research
Do you want to know how to obtain the fastest, cheapest, most reliable marketing research on the planet? Google AdWords. Most people know you can sell your wares with AdWords, but I have used it very effectively to get information as well. I simply place ads for keyword or concepts I want to know more […]
Package Your Knowledge
One of the greatest opportunities open to the small business owner is duplication. Look, you’re an expert a something right, I mean, people pay you for your knowledge, skill, advice, or ability to listen to and solve their problems. But…there’s only so much of you to go around right. Wrong…you, or at least that part […]
Customers As Community – The small business user group
One of the greatest ways to generate referrals and repeat customers is to build a community within your customers. In some ways they should already have much in common – they fit your tight target market and they value what you have to offer. Bringing them together in some fashion can really ramp-up the feeling […]
the startup garden rules
Today I am interviewing Tom Ehrenfeld, author of the startup garden. I really enjoyed the book and know you will enjoy Tom’s insights. Here’s what I am hoping will happen. I have asked Tom some tough questions. I have included his responses as audio links. Just press on the the little blue tape recorder type […]
[tsg] 3 – What's the most important indicator of a successful business?
Tom Ehrenfeld’s answer John Jantsch – That’s such a tough one for me because I’m not a number guy. Sell enough each day and the rest takes care of itself. I know that’s crazy but I also know from working with small business owners that the real indicator that matters most is usually buried deeply […]

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[tsg] 5 – How can you best turn your customers into a community?
Tom Ehrenfeld’s answer John Jantsch This is such an important marketing idea and few businesses get it fully. (me too) Some of the greatest community building I have experienced is when I get my clients together somehow…either by way of referral networking or even in pure social settings.
Startup Garden Comes to Duct Tape Marketing
This week I am participating in a very interesting project – A blog book tour. I will be interviewing Tom Ehrenfeld, author of the startup garden on this blog on Wednesday, July 21st. Make sure you visit that day as I will have entries throughout the day. The tour made stops at other blogs along […]
Turn Your Deferrals Into Preferrals
The single greatest complaint I get from small business owners when it comes to referral marketing is that they don’t seem to get the kinds of referrals they want or prefer. (You know, the A clients, as opposed to what I call Deferrals) I think the reason for this is pretty simple and, in fact, […]
A very fun Blog to Visit
One of my personal favorite blog reads is AdRants. Here’s how author Steve Hall describes it. Reporting on the brilliance and idiocy of the media and advertising industry, Adrants offers subversive comment on the questionable, the absurd, the new and the noteworthy. Everything from new campaign launches to useful facts and figures to odd little […]