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Building Relationships Through the Customer Loop
Today’s Guest Post is by Sam Balter – Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. A quick Google search for ‘customer journey’ brings up a myriad of complex diagrams full of hundreds of metrics. The truth is that every company has a […]
60 Ways to Screw Up the Customer Experience
I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money. But when I ask them to tell me […]
6 Ways to Develop Repeat Customers
Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal […]
How to Create the Perfect Customer Journey
The Marketing HourglassTM is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization. Most marketers view the customer experience as a funnel, but we at Duct Tape Marketing know that the customer experience ideally goes beyond the point of sale. Mapping it out in this way […]
As a Business, We Are What We Aspire to Be
The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it’s hard to imagine arriving at a destination of our own control. Businesses have long espoused the virtues of mission statements, but it’s only when you live these statements […]
How to Add Serious Value to Your Online Community
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy!  According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals? Developing an online community is […]

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Why Online Reviews Are Almost As Good As Actual Referrals
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. It shows that you’re doing something right, and that your customers think highly enough of you as a partner to tell other people in their circle […]
How Networking Can Increase Your Sales and Help Your SEO
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Samantha Pena – Enjoy!  You know the saying, “It’s not what you know but who you know”? Although your skills and dedication play a large part in starting your business, your chances of success rise when you know the right people. Networking is […]
Weekend Favs July Nineteen
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one […]
7 Examples of the Power of Guest Blogging
Guest blogging is a powerful tool. Being invited to contribute content to an established blog is an opportunity to be introduced to someone’s network. When you share useful information and demonstrate command of a subject in this environment, it is a chance to create referrals and even clients. But more than anything else, writing guest […]