Category Archives for "Referrals"
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As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering free content, and I immediately think about the strategy […]
We have a great opportunity in the small business world these days that can be simply defined by one word: collaboration. Coming together and focusing on a common goal, contributing what resources you have, and working towards something bigger that just yourself is the idea here. I have the opportunity to work in collaboration with […]
You know you need online assets, but which ones are really worth your time? I asked myself this question as I prepared to launch my company, HipHire, which is a new platform that connects companies with quality part-time candidates using a unique matching system. While HipHire’s concept and our platform are new, the way we […]
Because of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter attention span than a goldfish! In the digital era, marketers have to change and adapt their strategies in order to get their messages heard amongst the many other competing voices. Because humans are wired […]
The plethora of online social media outlets sure makes it easy to toot your horn these days. You’ve seen the tweets (I’ve likely been guilty of doing this at some point) – “Just got off a quick call with Richard Branson, he said he loved my book” or “Feeling humbled to be included on this list […]
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one […]
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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. While this statistic isn’t necessarily […]
I get it, great content is difficult to produce. It is even more difficult to consistently produce day after day and week after week. But consistent content production is critical to reaching your content marketing goals. It allows your readers to get comfortable with your voice and your business, and reach the “Trust” step of your […]
Today’s Guest Post is by Nash Riggins, Enjoy! The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that […]
With the madness of the annual NCAA tournament upon us and St. Patrick’s Day behind us, there’s a lot of talk about luck. The luck of the Irish or that team was lucky to pull off the upset. Some of you may be thinking you could use some of that luck in your business for […]