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Building Trust for Online Referral Marketing Campaigns
Running an online business can be difficult and expensive; you have to worry about managing ad campaigns and monitoring your budget. If this is not done properly, your business could fail. Having a referral marketing program is a great way to reduce marketing costs and increase the profitability of your business. Referral marketing involves your […]
Using Marketing Automation Tools to Boost Your Customer Referral Program
The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing. People pay twice as much attention to recommendations from friends and family members than any other source, according to the Wharton Business School. […]
Why Online Reviews Should Be a Part of Your Referral Marketing Program
When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses. Increasingly, online reviews can play a very important part in a vibrant referral program. We all have experienced the power of a referral, whether it is for our business or from […]
Master the Art to Finding the Right Referrals
Referrals are an important part of any successful business and shouldn’t be overlooked. Referrals don’t just happen, though that would be wonderful. You need to be creative, persistent and implement a strategy to generate them. Are you providing exceptional customer service, going above and beyond and leaving your clients impressed? If so it’s time to […]
Why creating an eco-system of partner businesses is worth the effort
Partnership marketing can be really effective for small businesses who want to get in front of new relevant audiences. It involves creating collaborations that are relevant to the customer. This last bit is crucial. Relevance can mean that there’s compatibility between what both businesses sell. Or compatibility in their culture, ethics and beliefs.   If […]
7 Activities That Don’t Scale but Will Win You Customers
Starting a business is hard work and early on you will need to hustle to find your first customers. There is no need to stress right away about what marketing channels will scale because you won’t know which options work best. And even when you do find out what will scale, it’s often the activities […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

12 Tips to Improve Your SEO Ranking
You could do several things if you want to improve the search engine rankings of your website. Below are some of the more important Do’s and Don’ts that you should consider if you want to improve the rankings on your website. DO’s Write content that people find interesting and want to share One of the […]
A Small Business Owner’s Guide to Quality Score
Paid search advertising is a great way to target narrowly a specific keyword and ensure your business’ presence on that search results page, but it can be confusing and overwhelming. The sheer number of options available to you from keyword combinations to bids is astounding. If you do it wrong, you might end up spending […]
Building Relationships with your Leads
You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Now how do you generate sales from your current leads and expand your reach to attract new leads? Let’s take a look at two effective techniques –influencer […]
What Is Shared Hosting and Is it Reliable for a Business Website?
Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service). Then, you might want […]