Is Your ‘About’ Page Ruining Your Chances of Getting a Referral?
Every business has a website, right? It is your shop window; the place where people learn about you, your brand and the products or services that you’re selling. And due to our heavy online usage habits, it’s also the place that dictates the sustainability of a company. You see, every business needs to be liked. […]
How to Stress Less About Referrals
You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers make the case: Cold calls result in a 3% or less appointment success rate, where […]