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The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]
How to Optimize Your Referral Program and Boost Your Sales
Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard. With software companies like ReferralCandy and Referral SaaSquatch, it has never […]
6 Alternative Ways to Boost Your Referral Marketing Program
Referral marketing isn’t exactly a cake walk. Many companies consider it a simple solution that they can create easily, but in reality referral marketing programs are complex. A lot of effort goes into planning and maintaining a referral program. Many companies begin their programs with a blast and see express interest from fans and influencers, […]
How Customer Insight Can Boost Referral Marketing Effectiveness
We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
How to Train Your Referral Partners in Just 2 Steps
Have you ever met someone at a networking event and hit it off? You schedule a time to meet over coffee or lunch… The meeting goes fabulously well. You both leave agreeing to find “mutually beneficial” ways to help each other, and then… Crickets. Your new partner is suddenly whisked into the witness protection program. She’s […]
Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day
Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]

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Is Your ‘About’ Page Ruining Your Chances of Getting a Referral?
Every business has a website, right? It is your shop window; the place where people learn about you, your brand and the products or services that you’re selling. And due to our heavy online usage habits, it’s also the place that dictates the sustainability of a company. You see, every business needs to be liked. […]
How to Stress Less About Referrals
You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers make the case: Cold calls result in a 3% or less appointment success rate, where […]
The Art of the Ask: How to Ask for a Referral
The main source of new orders for many small businesses is referrals. The reason is clear. When people are happy with a service or product, they tell others about it and new orders result. Referrals are a strong form of advertising because they carry an independent assessment from a user that your product or service […]
Adding Referral Marketing to Your Overall Campaign: 7 Proven Tactics
Word-of-mouth advertising has been around since the first shopkeepers opened their stores and began selling to the public. They all hoped that their customers would like their products and their service and refer their friends. Even with all of the changes in marketing down through the centuries, referrals continue to be a powerful factor in […]