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What You Need to Know About Google Local Services Ads
Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of […]
How to Claim Position Zero on Google
For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. You may have seen the Google featured snippet appear in search results […]
Why Live Video is a Must and How to Get Started
If your newsfeed looks like mine these days, then you’ve likely seen live videos showing up more and more. Live video is all the rage, and guess what, it’s here to stay. People love live video. You can almost guarantee views on this type of content no matter what it is that you’re recording. My […]
A Comprehensive Guide on How and Why to Use Google Search Console
Update: 06/20/18 – Google significantly updated the look and reporting in Search Console. The reports now go back a full 16 months and allow 6-month comparison similar to Google Analytics reports. Here’s a look at the new reporting We do strange things for love, and when you love your business you find yourself making all […]
Is Your Offline and Online Marketing in Sync? Here are Some Tips
Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping $354 billion was generated through online commerce in 2016, an even mind-blowing $4.5 trillion was generated offline. Experts keep saying that the Internet is the future and that soon the […]
11 Internet Marketing Stats to Optimize Your Ads Online
Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising […]

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How to Use Webinars for Every Stage of the Customer Journey
Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, […]
What You Need to Know About Google Posts
Google is at it again! After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts). Now that this […]
Why the Majority of Websites Fail
Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up […]
What if Your Marketing Isn’t Working Like it Should?
Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?” I get lots of answers to that question, but most could be lumped into […]