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Category Archives for "Strategy"

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The Top 5 Social Analytics Tools for Small Business Marketers
Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on the market, the one you choose should accurately track the metrics you value while delivering […]
WordPress Plays a Key Role in Improving Reviews and Ratings
Blogging is a great way to let your inner author awaken. The best part about blogging is that you don’t have to stick to a set of topics or even a theme. Even if you own a food blog, you can create a post or two about travelling. WordPress is one of the leading websites […]
Finding the Truth in Your Business
From the headline of this post you might expect to find a lengthy manifesto about purpose and passion in business, but the truth in most businesses lies in the numbers. (Sorry if the Zen picture made it worse – I just liked it) Analytics or metrics or whatever you choose to call how a business […]
Advanced Metrics for Content Marketing Experts
Metrics can be tedious and overwhelming to some. I was never great at math in school, particularly calculus. So math and numbers are almost like a foreign language to me, and I’m sure many of you feel the same. But like any foreign language, with a little bit of practice and training, you can learn […]
7 High-Octane Strategies to Boost Site Speed and Leave Competitors in the Dust!
They teach fighter pilots “speed is life.” When you have speed, you can convert it into height anytime. This extra height gives you more time to think and act, which can save your life! I’m using this analogy because just like an aircraft’s speed, your site’s speed is critical for a great user experience and […]
How To Determine Which Online Channels are Delivering Sales Online and Off
The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing […]

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What To Expect for SEO in 2016?
The last few years have witnessed a number of new developments with regard to Google’s search algorithm and being an SEO consultant it is very important to monitor, predict and keep track of the direction Google is headed so that I can provide the best services and results for my clients. With many of those […]
How to Know What the Heck You Should Write About On Your Company Blog
I’m guessing the goal of your company blog, like anything you spend effort working on, is to boost your business, brand awareness, and sales. Which all sounds very nice in theory, until you get into WordPress, click on “Add Post”, find yourself starting at the blank editor screen not knowing what the heck to write […]
SEO Is An Integral Marketing Channel
Earlier this month, Google surpassed Apple as the world’s most valuable company.   The two companies have yo-yoed for first place since then, but the point is that Google is one of the most successful companies in the history of capitalism. How Did This Happen? There are more than 3.5 billion Google searches every day.  That’s […]
5 SEO Metrics Small Businesses Should Prioritize
It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. Where do you start? And which numbers should a small business track to get the most out of its investment in digital marketing? Consider prioritizing these five search engine optimization (SEO) metrics […]