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Category Archives for "Strategy"

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How to Create a Content Lead Generation System
Everyone’s talking about content these days and like it not you’ve got to get in the publishing game. (Content Rules – great book on the subject just out.) Of course this doesn’t mean get the game just to play. The idea behind all of this content creation you’re being asked to do is to use […]
Follow-up Is the Momentum Building Power Tool
Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up. Most marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try […]