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Category Archives for "Strategy"

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Eliminating the Distractions of Modern Life
Marketing Podcast with Nir Eyal Podcast Transcript Today on the Duct Tape Marketing Podcast, writer, consultant and teacher Nir Eyal stops by to discuss his latest book, Indistractable: How to Control Your Attention and Choose Your Life. An expert on the intersection of psychology, technology, and business, Eyal’s latest book is a look at what’s […]
What Small Businesses Need to Know About Google Ads
Marketing Podcast with Kim Spalding Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google. Spalding has been a small business owner herself, having co-founded Seia Wine Cellars in 2001 and now brings that […]
Getting the Meeting with Contact Marketing
Marketing Podcast with Stu Heinecke Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with marketer, cartoonist, and author, Stu Heinecke. He is a cartoonist for the Wall Street Journal and a founder of Cartoonists.org, a collective of well-respected cartoonists who donate their work to benefit charities. On the marketing side, Heinecke has written […]
Bringing Marketing and Product Development Together
Marketing Podcast with Jill Soley Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management software firm Obo. Over the […]
The Self-Reliant Entrepreneur Reading: October 24
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 24 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, which was published this Tuesday, October 22. The book is structured around 366 daily meditations for entrepreneurs. The hope is that these entries […]
How to Take Your Business from Distinct to Iconic
Marketing Podcast with Scott McKain Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with speaker, author, and marketing expert Scott McKain. McKain is the author of several books, including his latest, Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. As the founder of a consulting and […]
How to Build a Business Around Referrals
Marketing Podcast with Michael J. Maher Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with author, speaker, and real estate expert Michael J. Maher. After writing his book, The Seven Levels of Communication: Go From Relationships to Referrals, based on his experiences in the real estate industry, he began […]
The Self-Reliant Entrepreneur Reading: October 17
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with a quote from some of […]
What All Businesses Need to Know About Website Design
Marketing Podcast with Chris Martinez Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketing support to solopreneurs. With […]
Building a Business Your Team and Customers Love
Marketing Podcast with Seve Farber Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with author, speaker, and leadership coach Steve Farber. He is the founder and CEO of The Extreme Leadership Institute, where he helps leaders in the business, non-profit, and educational worlds grow and learn to inspire. He’s written […]