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7 Stages of a Total Online Presence Seminar Archive
Yesterday I conducted an online seminar to over 1,300 small business owners and marketers and covered the big picture approach to integrating all the online moving parts such as content, SEO, Email marketing, social media marketing, online advertising, mobile, location, conversion and analytics. Needless to say, this is important stuff and this is fast moving […]
Why Your Email Marketing Needs an Editorial Calendar
Lots of marketers have given in to the need to produce lots of content. This need has become so prevalent that many have actually begun to adopt a publishing mindset. With this mindset comes the need to schedule, plan and strategize about relevant content needs, formats and purposes. Otherwise you end up with content chaos […]
Not Having a Blog Is Not An Option
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Joel Libava – otherwise known as The Franchise King – Enjoy! If your business doesn’t have a website, it doesn’t have a chance. And, I’m not even talking about a professionally designed and optimized one. If you don’t have even a […]
Why Blogging Is Even More Critical In the Age of Social
Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction. No, the act of blogging itself does not matter any more, but the act of consistently creating education based content that is easy for […]
How and Why I Use Photo Pin To Find Free Images for My Blog
I’ve been using relevant images in my blog posts since I starting blogging in 2003. I think it’s pretty much an accepted and expected practice as a way to illustrate how something works with a screenshot or create impact with a shot that helps tell the story or point from the post. Over the years […]
Google Plus Hangouts On Air is a Killer App
The Google+ live video chat function called Hangouts has been with us over a year now and I thought at the time it might be the best feature of Google+. However, it was the recent On Air addition, which allows you to broadcast and record your Hangout to your YouTube channel, that made me really […]

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7 Essential Stages of Building a Total Online Presence
There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole. Your online presence is your key to success […]
Hey Brother Can You Spare a Tweet
There are a handful of proven referral partnership approaches that I’ve advised most every small business to consider. One is to establish a formal partnership with a not for profit whose mission you can get passionate about supporting. Approach the development director or a board member and tell them up front that you want to […]
Follow the Logical Path to Marketing Success
As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and that leads you the next step and the next step and the next. The key is creating a […]
The 3 Essential Elements of Successful Content Marketing
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.)  While I am away, I have a great lineup of guest bloggers filling my shoes.  This post is […]