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Category Archives for "Strategy"

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Your Marketing Board of Directors
Accountability is what we most need. Small business owners crave it and when it comes to marketing they lack it completely. What’s the answer…appoint yourself a marketing board of directors. Go out there and find 8 to 10 folks in your community who could be convinced to help you grow your business. Clients, vendors, lenders, […]
The Purpose of a Business
To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite. Have any of you discovered that your business can suck the […]
Where Does Price Fall On The List?
Today a subscriber asked me this question. I thought it was a great question and that I might as well share my response as well. ~ ~ ~ ~ I know you are the expert in this field so I thought I should ask you. I have heard may people say that price is way […]
If you want to see…listen
I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments. But…to […]
Marketing is pretty simple stuff really
I am in San Francisco attending a marketing conference and one of the first lessons I was reintroduced to was that marketing is little more than giving people what they want. It doesn’t matter what medium you choose or what industry you are in, it all still boils down to that. The companies that get […]
Now that’s positioning of a different color
Small business owners must think outside the box to position and differentiate their company

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The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”