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The Best Small Business Marketing Strategy
Small business owners often ask me to identify the best marketing strategy around. My answer to this question usually causes one of two reactions. For some, my answer is frustrating and causes them to swear and spit and do further unmentionable things. For others, it is like someone finally revealed the truth, turned on the […]
Finding Your Ideal Client
When it comes to targeting a market many people simply look for someone who needs (or who they think needs) what they do and then they try to offer it to them. This may be the greatest single recipe for small business disaster. May I be blunt here? When looking for your ideal client there […]
Beg Your Clients To Point Out Your Faults
Few things are more lovable than a person who readily admits they have faults. Small business owners make mistakes. If you’ve read this weblog for any time at all you know I’m the ready, fire, aim type. I know I should do a better job of proofreading my writing but well, that’s just me. So […]
Marketing Never Ends
For too many small business owners, marketing is advertising or lead generation and that’s about it. Sure without leads you have much but, marketing is so much more than that if done correctly. What good is a bucket of leads if you don’t sell anything?
Fire Your Clients And Grow
One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it. Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles […]
5 Questions You Should Ask Every Client
The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course, I hope it goes without saying that you must be unique in a way that someone wants. If you are just different for different sake it might not […]

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Need business? Raise Your Prices
Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order. Nothing will kill your business faster. There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us…
If you want to get bigger, think smaller
Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet. Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them. Want […]
Your Marketing Board of Directors
Accountability is what we most need. Small business owners crave it and when it comes to marketing they lack it completely. What’s the answer…appoint yourself a marketing board of directors. Go out there and find 8 to 10 folks in your community who could be convinced to help you grow your business. Clients, vendors, lenders, […]
The Purpose of a Business
To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite. Have any of you discovered that your business can suck the […]