Strategy - 10/111 - Duct Tape Marketing

Category Archives for "Strategy"

Most Recent

People Who Search Convert
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Terry Costa – Enjoy! People who conduct searches on a website convert at a higher rate than people who don’t. So it makes sense to find ways to improve the search on your e-commerce site. There are several ideas for […]
How to Make an Impression in 8 seconds
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy! This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find.  They are telling people who they are, what they do […]
Make Any Business Extraordinary Using EST
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mike Michalowicz – Enjoy! The London Olympics were nothing short of amazing.  Top athlete after top athlete trying to outdo each other.  Just like to business going to head, there is only going to be one gold medalist at the end of […]
Standing Out in the Field
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.)  While I am away, I have a great lineup of guest bloggers filling my shoes.  This post is […]
Is Direct Mail Dead or New Uses for Old Tactics
The first half of the title of this post is a question I get, in some variation, quite frequently these days. You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. My […]
The Best Place to Invest Your Marketing Dollar
Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight. So, how do you decide where to invest the little money you have. Traditional thinking points towards advertising and other ways to make the phone ring, get more traffic to the site, but I say there are lots […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

5 Tips for Getting More Leads from Speaking
A lot of folks dream of being a sought after, highly paid speaker (some people wet themselves at the thought of it as well.) But, in this education based marketing environment, we find ourselves in today, speaking for leads may be the best approach ever. Getting up in front of a highly targeted, interested group […]
Is Selling Becoming More Like Marketing?
I have to admit that part of the motivation for the title of this post is to excite the sales oriented folks out there, but no question, the Internet has forever changed the practice of sales. Today’s salesperson is often greeted by a sales lead that knows more about the technical or historical aspects of […]
10 Small Business Lead Nurturing Tools
Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer. In some high end, long decision process selling environments it’s the only way a sale is made. “Hi, glad to meet you, call me when you’re ready to […]
A Lead Nurturing Technology
Lead nurturing, the act of moving a lead logically along the path of know, like and trust, takes systems thinking. Not every prospect you meet at the Chamber function is going to jump at the change to spend their money with you just because you’ve got a nice business card. Or maybe you’ve finally connected […]