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Category Archives for "Local Marketing"

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Why Reviews Are More Important Than Ever for Local Search
Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews […]
AdWords for Local Businesses
One of the most important ways to get found today as a local business is to show up – front and center – when someone whips out their phone and searches Google for a product or service near them. It’s important because when someone does a search like that they are usually looking to hire […]
Claiming and Optimizing Your Google My Business Profile
Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]
What You Need to Know About Google Local Services Ads
Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of […]
A Comprehensive Guide on How and Why to Use Google Search Console
Update: 06/20/18 – Google significantly updated the look and reporting in Search Console. The reports now go back a full 16 months and allow 6-month comparison similar to Google Analytics reports. Here’s a look at the new reporting We do strange things for love, and when you love your business you find yourself making all […]
How to Rank Well for Your Brand-Driven Queries in Google
How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam] or [your-product-name alternative]. Don’t you want to make sure your site ranks #1 for those […]

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Tips for Building and Managing Your Online Reputation
If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative […]
Tips for Attracting Local Clients
Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]
How to Get Found Using Ever-Changing Local SEO Tactics
Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]
The Key to Ranking Your Local Business in Google
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that […]