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Using a Wiki for Product Research and Collaboration
Guy Kawasaki, author of Art of the Start and contributor to the soon to be released Duct Tape Marketing has created a simple wiki to gather input for his next book. It’s a nice way to demonstrate the community building tools available to just about any small business owner. Go join in What’s a wiki? […]
Add Click to Call To The Mix
Be easy to do business with. That’s a mantra every small business marketer should adopt. One of the way you accomplish this is to provide your prospects with many different ways to contact you and buy. Some people are more comfortable with the phone, others with email. Make sure that offer all. Google and Windows […]
What's the Best Way to Fire a Client
I know the title of this post may sound a bit harsh, but even the sunniest business owner has faced the cold harsh reality – sometimes the best thing you can do is let a client go. There are many reasons why this may be. A client can become too demanding, your business has evolved […]
Would You Like Some Insurance With That Power Tool?
In what I see as another sign of major corporate player trying out innovative ways to add value to the relationship they provide with small business clients, Home Depot recently launched The Home Depot Business ToolBox. The service is aimed squarely at the small contractor, but any business can become a member. As a member […]
How To Beat the Wal-Marts
I get lots of calls to come in and speak to merchant groups when they learn that another Wal-Mart is moving to town. The fear of course is that they assume they can’t take on Wal-Mart and win. The truth is you can beat Wal-Mart or any other chain, you just can’t fight them. Unfortunately, […]
Loyal Customers Are Made Well Before the First Sale
I delivered the keynote address for the Association of Idependent Information Professionals annual conference in Miami this week and the subject was Building Customer Loyalty My charge was to give the attendees some tips and tools to help them do more business, more frequently with their existing clients. This topic gave me a chance to […]

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Yahoo to Help Hurricane Katrina Entrepreneurs
Yahoo has an innovative event planned to help some of the 200,000 plus small business owners impacted by hurricane Katrina. Billed as Back in Business, the all day event to be held Friday, April 7 in New Orleans will allow small business owners to take advantage of over $1500 worth of goods and services and […]
Could Your Business Be More Comfortable
I read a great piece in USA Today this weekend by Gene Sloan that outlined the 10 amenities that every airport should have. The list in a minute – but first I have to say that I found myself thinking as I read this article, everyone just wants a little comfort in life. Then I […]
What's The Opposite of Love?
Your first answer to the question posed in this title may be hate. But, Elie Wiesel’s famous quote is really more to point in business and in life. The opposite of love is indifference. If people don’t love your business, it’s unlikely that they hate it. If they don’t care they just won’t do anything. […]
Amazon To Take On iTunes
According to the Wall Street Journal, Amazon.com is set to launch music service this summer to rival Apple’s iTunes. Others have tried and failed – bet on Amazon. Amazon gets its customers. They know more about how to market and servce customers than any organization in the world. Many of the online marketing tactics they […]