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Category Archives for "Customer Service"

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The Key To Ideal Customer Service: Making Exceptions
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Duane Forrester – Enjoy!  It was a dark and stormy night as I entered the store. I’d ordered a (geekishly expensive) camera from said store and was still waiting for it to ship to my home, a couple of states away. […]
5 Foolproof Tactics to Create Strong Customer Advocates
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Andrea Gellert– Enjoy!  As marketers, our job is to create narratives that resonate with our end-users and increase our brand’s visibility. However, whenever I ask small business owners what their best channel for new customers is, they always tell me […]
Just Work the Program
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Belmont – Enjoy! Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza. A haircut may come with a beer, great conversation, hairstyling tips, full shampoo and conditioning with top-notch men’s hair products, and a massage chair. […]
Why Live Chat is a Powerful Sales Tool
It is guest post day here at Duct Tape Marketing and today’s guest is from Sunir Shah – Enjoy!  As you read this article, potential customers are browsing your website, looking to buy something from you. Lost, confused, skittish, they will abandon your site before buying anything. If only you had talked to them in time. […]
The Power of Video Throughout the Customer Journey
It is guest post day here at Duct Tape Marketing and today’s guest is from Brad Jefferson – Enjoy!  The business benefits of video for brand discovery, web traffic and customer engagement have been widely documented over the years. But do people really find videos helpful in making purchasing decisions? In a recent survey of […]
Why It Might Be Time to Start Taking Gifs Seriously
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Danny Groner – Enjoy! You’re probably familiar with gifs. You see them in stray articles on social-media-minded sites like BuzzFeed. They are playful and lighthearted. And when you’re in the mood for that, they can really hit home. But as […]

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How to Leverage Phone Conversations with Customers
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeanne Landau – Enjoy! It is estimated that U.S. businesses experience an annual loss of $83 billion simply because they provided bad customer service (or really, they didn’t provide ‘customer service’ at all). This number is staggering. Of course, people want good […]
How to Increase Customer Loyalty
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jill at SurveyAct – Enjoy! Customer satisfaction is the number one driving force behind developing loyal customers.  Gaining loyal customers is like striking gold!  This group of repeat customers converts easily, spends more, costs less to service and helps spread the […]
How to Create a Perfect Customer Experience
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Peter Sandeen – Enjoy! If you’re not getting the customer referrals or repeat business you hoped for, something’s wrong. Maybe your product doesn’t deliver the benefits customers expect. Maybe your service doesn’t meet the standards they expect. Or maybe your technical […]
10 Tips To Help You Build A Successful Small Business Brand
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ross Kimbarovsky   – Enjoy! A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes […]