Why Linkable Content Wins and How To Create It?
There’s no escaping content if you want to survive in the digital marketing realm. Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger […]
3 Shifts That Will Take Your Story To The Next Level
The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support. And how the money was being spent. Then it called for action — a donation. Their story-based […]