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Category Archives for "Content Marketing"

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The Ins and Outs of Getting The Most Out of Video
If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). If, however, you want to know why you should use video and the various ways you can use it, you’ve come to the right place. Video today […]
How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat
Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for […]
At a Store Called Stuff It’s About So Much More Than the Stuff!
Today I’m thrilled to share the story of my long-time friends and Kansas Citians Casey and Sloane Simmons, co-founders of a store called Stuff, as a part of the “Amex Welcomed” program with @americanexpress, which is showcasing the people behind our favorite local businesses that welcome American Express. Did you know that over 8,000 more places […]
The New Copywriter: Meeting Modern Content Writing Demands
Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce […]
How to Develop Content for Every Stage of the Customer Journey
For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an […]
5 Phrases To Banish From Your Copywriting (And What To Replace Them With)
As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!) that’s trying to sell you an idea. Writing phrases and clichés that turn […]

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7 Tips for Finding Blog Ideas That Have Not Been Created Online
Have you developed the perfect business blog, but you are still struggling to find new content? I’ve been there, and it’s frustrating… You want to deliver creative content that will give your blog the “wow” factor, but no topic seems to fit the bill. Regardless of your niche, it can be quite a daunting task […]
How To Write Content That Boosts Your Bottom Line
What is the greatest marketing challenge in the digital age? For many entrepreneurs and small business owners, it lies in creating content profitably and sustainably over the long haul. When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you to write […]
Why Podcasting Is Still a Great Way to Grow Your Business
The term podcasting is quite buzzworthy these days and interest in this medium is on the rise and in my opinion, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on demand, it’s also valuable for the person or business hosting them. As the host of the Duct […]
Revive and Re-purpose: How to Use Old Content for Better Results
Today’s modern world relies heavily on the internet to make transactions and businesses even faster. In a single click, an item from the other corner of the world could be right on your doorstep in just a few days time. Truly, the age of the modern world is upon us. The typical person’s routine on […]