Just In Case They Don't Get It
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand. The point is, you must give your target market information in many forms. One of my favorite forms of education is the case […]
What’s Your Story
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.” Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.