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Category Archives for "Content Marketing"

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Co-brand Your Way To New Business
Want to break into a new market? One of the greatest ways to do so is to find a business that is already a player in the market and create a tool that will help them gain more business or enhance their value with their existing clients and offer it to them to distribute with […]
Educate First, Sell Later
Do you know why most marketing materials fail? Because first they are sales materials. . .written to convince someone to buy. Guess what, nobody wants to be sold anything. Really effective small business marketing materials educate the prospects by showing them solutions, allowing them to see themselves building a relationship with your firm, demonstrating knowledge […]
Desperately Seeking the Truth
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean […]
Shopped Yourself Lately?
One the best ways to understand the experience that your clients or potential clients have with your firm is to become a client. Your goal here is to attempt to see your business as the world does. In order to do that I suggest you try this exercise first. Go visit a business that you […]
Just In Case They Don't Get It
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand. The point is, you must give your target market information in many forms. One of my favorite forms of education is the case […]
What's Your Story
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.” Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.

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Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
Print Free Business Cards and Use Them To Market Your Business
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Look, most people have them anyway so this will cost you nothing to implement. Of course you can also get 250 high quality cards free!
Don't let creativity kill
Frequently, people tell me that they just aren’t creative and that is what holds them back from producing effective marketing materials.