Content Marketing - 20/21 - Duct Tape Marketing

Category Archives for "Content Marketing"

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Blurb Books a Great Tool for Telling Your Story
I ran into a service called Blurb at the SXSW Interactive Conference this March and think they have a tool that has some great small business marketing applications. The service lets you take written words and images and turn them into very professional looking hard bound books in small quantities. Blurb originally developed a bit […]
Are You Feeding the Snack Culture
Wired had an interesting feature on what’s being called the snack culture. The snacks they are referring to, however, are bite size information snacks. The idea is that people seemed obsessed with consuming information in quick hits rather than investing attention in a deeper read. There are lots of reasons for this, but as a […]
Frequently Unasked Questions
FAQ pages present laser information in a format that allows the user to get just what they were looking for. The problem though is that often prospects don’t know what they don’t know. I think it is equally important to frame the education around your products and services with the answers to the questions they […]
Question Everything
Or, more to the point, question everything word you use to market your business and then answer every question in your marketing. People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, feel good process come together at some point in every sale. The problem, […]
A Source of Small Business Content
Copyright applies fully and automatically to any work a photograph, a song, a web page, an article, pretty much any form of expression the moment it is created. This means that if you want to copy and re-use a creative work you find online, you usually have to ask the author’s permission. Some authors, myself […]
HTML vs Text in Newsletters and eZines?
I get this question frequently and have addressed it in my small business marketing forum but, I thought I would share my answer here as well. “I have been sending out an email newsletter for a couple of years in text only. I am thinking of converting to HTML and including a few small photos […]

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Duct Tape Review: StockLayouts
Need well designed, high impact marketing materials that are quick and affordable to produce? Look no further than StockLayouts. The company produces agency quality marketing templates for stationary, brochures, flyers and ads and makes them available on CD. There are lots of templates available but nothing, in my opinion, compares to the quality you get […]
Simple Presentations Win
When creating presentations for a client meeting or a luncheon workshop leave the clip art and flying wingding transitions in the box. The best PowerPoint presentations are those that gently guide your content and visually stimulate the viewer – sorry, you will stimulate nobody with a Microsoft PowerPoint included template. There is a world of […]
Hand-Written Notes Have Become A Power Tool
A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can’t sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait. The only thing I could find was […]
Involve Your Clients In Their Story
Case studies have long been recognized and an effective way to offer proof that your product or service does what you say it does. The idea behind this tool is that a prospect can read how you helped someone just like them and come to the conclusion that you can repeat that performance. The only […]