Content Marketing - 19/21 - Duct Tape Marketing

Category Archives for "Content Marketing"

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Reduce, reuse, recycle and repurpose
I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline. A lot of people are telling you that content is king, and to a certain degree it is, but your head is swimming and you’re thinking, “how do I create all […]
Coaching, teaching and educating sells
Brian Clark, part of the brains behind the ultra successful copyblogger, has written a nice piece on the future of marketing online called Teaching Sells. Go grab this 22 page report. I am a big proponent of viewing marketing materials as information products and creating products that support your services and services that support your […]
Looking for design inspiration?
The folks at StockLayouts produce the best stock layouts on the planet. I know that’s a pretty tall order, but one look at the designs and you can tell these are the real deal. In addition to producing great layouts they have also added some powerful resources for designers and marketers. The latest is a […]
Every small business needs a little presentation zen
Small business owners and marketers are often called on to give presentations. In fact, hosting workshops and seminars is a great way to get in front of a group of prospects in a focused setting. I’ve been a huge fan of Garr Reynolds’ blog for a long time and I would like to suggest that […]
In house and on demand
I have long advocated the use of flexible, education based marketing materials and even devoted chapter five in Duct Tape Marketing to the description of something I call a “marketing kit.” The idea behind a marketing kit is to produce lots of information rich individual pages such as case studies, your story, your difference, testimonials, […]
Ink on paper in an online world
So much of what falls under the heading of marketing these days is online. Almost every business, however, can still benefit from smart design and professionally printed marketing materials to help tell the story, make an impression and provide the necessary education needed to build trust. Like just about every other industry in the world, […]

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You Lost Me At Hello
No one likes to be sold, but everyone likes to buy. Most of what passes for marketing materials and copy is doomed from that start – it loses the interest of the prospect at “hello – I’m hear to sell you something.” Your marketing materials should be designed in such a way that your prospects […]
Stocklayouts Is At It Again
My Oregon based friends at Stocklayouts, Rod and Tami Copper, have just released a new collection of agency quality design templates that can meet the needs of the pickiest designer and make a time crunched small business marketer look like a star. Okay, you can tell I like what that do. There are templates and […]
Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter – and do it before you pass go. 1. What are your prospects and clients saying to themselves as they consider purchasing your […]
Let Your Customers Build Your Business
I read somewhere that Intuit, the makers of QuickBooks and Quicken, have a practice they call “follow me homes” that allow them to go into an actual customer’s home and watch them install their software and get it set-up. They find that often, the way they designed a screen or instruction may not be the […]