Content Marketing - 10/22 - Duct Tape Marketing

Category Archives for "Content Marketing"

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10 Simple Ways to Generate Blog Post Ideas
Brainstorming blog post ideas off the top of your head only goes so far. Thankfully, there are a number of ways to get into your reader’s mind to generate post ideas you know will be helpful and relevant. Here are ten simple ways to keep your blog post ideation machine cranking:   1. Hop on […]
Massively Expand Your Audience with Guest Posts
You’ve written a great blog post. It’s timely, poignant and well written. Most of all, it is stuffed with valuable information for your audience. What if I were to tell you that you should share that post with another blog and publish it as a guest post? You would probably call me crazy and ignore […]
Supercharge Your Marketing Campaign with Visual Content
From choosing which products to buy, to interacting with other humans via a smartphone screen, much of our lives are now filtered through images. Research shows that in the age of tweets and Snapchats, humans now have shorter attention spans than goldfish! This has been further compounded by the rapid adoption of mobile technology, which […]
How to Use Infographics Effectively
Because of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter attention span than a goldfish! In the digital era, marketers have to change and adapt their strategies in order to get their messages heard amongst the many other competing voices. Because humans are wired […]
Quick Fixes to Polish Your Online Presence
You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an […]
How to Systematically Create an Annual Editorial Calendar
I talk about content, well, all of the  time. I know many of you are sick of reading about it, but I don’t think it’s going away anytime soon. In fact, high-quality content that addresses the needs, concerns and questions of your ideal clients is pretty much the price of admission these days. It’s not […]

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How to Use Your Content Platforms to Gain Valuable Customer Insights
You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips! The savviest businesses utilize their content to gain invaluable insights into their customer and potential customer base to understand what they want most- here’s how […]
5 Ways to Produce Eye-Catching Content Without a Designer
There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many. There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design […]
10 Ways to Use One Piece of Content
The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy. Now, don’t hit the back button just yet – I purposely left the word strategy out of the title of this post because I know that what you want is a magic […]
How to Choose the Right Content Platform
Why do we need so many content platforms? Sometimes it feels like we are drowning in our Twitter feed and don’t have time to read through all of our Feedly blogs. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with […]