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Why You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]
When You Package the Game You Own the Game
One of the tools I’ve successfully employed over the years is packaging. Now, for many people, the idea of packaging is limited to boxes and bows. In a mostly service kind of business, packaging is all about how you package concepts and principles in ways that define your core difference, methodology and brand. Here’s the […]
How to Use Content to Generate Referrals
You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense. I’ve been pushing anyone that would listen to create boatloads of high quality, educational content. So, here’s […]
5 Questions That Will Lead to Market Domination
One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another. If you can’t demonstrate how your business is significantly different than every other business that says it does what you do, you are doomed to compete on […]
How to Create a Content Lead Generation System
Everyone’s talking about content these days and like it not you’ve got to get in the publishing game. (Content Rules – great book on the subject just out.) Of course this doesn’t mean get the game just to play. The idea behind all of this content creation you’re being asked to do is to use […]
7 Steps to Creating a Winning Coaching, Consulting or Service Business
Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it’s so darn easy to do. The barrier to entry […]

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