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How To Determine Which Online Channels are Delivering Sales Online and Off
The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing […]
How to Build a Steady Stream of Leads for Less Than $100/mo
Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and […]
SEO Is An Integral Marketing Channel
Earlier this month, Google surpassed Apple as the world’s most valuable company.   The two companies have yo-yoed for first place since then, but the point is that Google is one of the most successful companies in the history of capitalism. How Did This Happen? There are more than 3.5 billion Google searches every day.  That’s […]
Five Essential Elements of a Terrible Small Business Ad
Last week, when I opened my mailbox, I found a relic from a bygone era.  It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps.  I am speaking, of course, of the printed business phone directory—the famous “yellow […]
Why (and how) you should let your customers do the advertising for you
I grew up in the nineties, and my parents weren’t big on technology. My first computer had a 486 processor with a monochrome screen, it ran DOS, and it had Chessmaster 3000 on it. It was given to me by the people who owned the used bookstore in town after it had finally become too […]
5 Ways to Gain Brand Ambassadors (And Keep Them)
“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business. More often […]

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7 Activities That Don’t Scale but Will Win You Customers
Starting a business is hard work and early on you will need to hustle to find your first customers. There is no need to stress right away about what marketing channels will scale because you won’t know which options work best. And even when you do find out what will scale, it’s often the activities […]
Harnessing Pinterest For Leads And Business Growth
I have been happily pinning since 2010 when this visual tool exploded onto the scene and became our best way to procrastinate. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right. So, why the fuss about Pinterest and can business owners really […]
Re-engage With Leads and Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy
 We’ve all found those pennies behind the couch pillow, and that occasional quarter in the crevice can eventually pack a punch—a cup of coffee here, a trip to the movies there. But how much does that analogy reflect on those lost leads that slip through the cracks in our customer buying funnel? Below are some […]
How Recommendation And Remarketing Tools Can Boost Your Sales
Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. However, the emergence of recommendation and remarketing tools and service providers over the last two years have made these sales boosting benefits accessible to even small businesses and marketers. In this article we will look at what recommendations and remarketing […]