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Want to see under the hood?
Watch the videos below to see a tiny fraction of what we cover in the Strategy First™ fCMO+ Certification
Position yourself as a fractional CMO+ & becoming irreplaceable
Lead with Strategy First (How to Package the Engagement)
Marketing for Small Businesses is Hard (How to Sell the Fractional CMO+ Model)
The DTM System
We have been perfecting this system for over 28 years. This is the system we used to do it.
(Free)
L.E.A.D. Flow Framework for Predictable Lead Generation!
($197)
Here’s What Marketers & Fractional CMOs Are Saying About the Strategy First fCMO+ Certification
"The Duct Tape Marketing certification training provided me with the guidance and tools I needed to succeed as a Fractional CMO…If you want to create a scalable strategy-first marketing agency, I highly recommend Duct Tape Marketing."
Jay Tickle
Cover Craft Digital Marketing
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales. Duct Tape Marketing’s resources have allowed us to sell more faster. Looking ahead, I see the potential for continuous growth as we can now sell standalone services that lead to retainer clients.”
Tina Smith
Creative LLC
"The return on investment has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid."
Robert Talac, MD, PhD
Fractional CMO
I got clarity and structure for my agency’s offers and was then able to increase consulting leads by 30%.
Alfonso Lavergne
Digital Chif
I was able to define my value to the marketplace and shift from project work to monthly retainers.
Tom Shipley
Cole-Dalton Marketing Services
Without a doubt, it's been the greatest return on investment I've made in my business or personal life.
Antonio Guerrero
Systematic Business Marketing
Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This more than paid for my investment!
David LaCombe
Imperatives Delivered
After joining the Duct Tape Marketing Consultant Network, we've experienced triple-digit growth each year we've been in business.
Ian Cantle
Outsourced Marketing
The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months.
Michael Quinn
Michael Quinn Agency
When I got access to all of the different tools that were a part of the strategy first engagement, that really solidified what I had been looking for.
Ali Schwanke
Simple Strat
I’ve paid for expensive trainings in the past and regretted it instantly, this was not one of them. I could see how it would impact my business and I have all the tools I need.
Lisa Perk
Perked Up Media
We doubled our revenue in two years after receiving the guidance and know-how to build standards, processes and systems from Duct Tape Marketing.
Debbie Howard
Senior Living SMART
Disclaimer: While these are authentic results from real agencies, the testimonials featured represent the experiences and outcomes of attendees who have diligently applied the principles and tools provided in our training. Each individual’s success depends on their own commitment, effort, and application of the training materials. We cannot guarantee that all participants will achieve similar results. The success of our clients is a testament to their hard work and dedication in implementing the strategies presented and should not be seen as an assurance of earnings or outcomes for others. Results can vary depending on a variety of factors unique to each business.
With Strategy First™ You Can:
Monetize Their Expertise
Scale with a Proven System
Build Recurring Revenue Streams
Lead Their Agencies
Expand Service Offerings
Run Your Agency Better
Win Back Their Freedom
High-Level Strategy Work
Help Their Clients Grow
Consult and Coach
Stop Trading Time for Money
Become Trusted Advisors
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FAQs
What is the Duct Tape Marketing Strategy First™ Model
The system is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
Is there a re-licensing fee?
No. There is just the one time fee to license and attend the training. However, if you wish to stay in the optional network community there is a minimal fee. This ultimately is your business, and we're simply here to assist in its growth and success.
What else comes with the license in addition to the training?
In addition to the certification and training, participants receive a library of tools, templates, case studies, proposals, and lead generation and conversion processes. Participants who stay in the Network also gain access to our vetted partner network to help with many aspects of implementation with client engagements. You also get to connect with 100s of agency owners just like yourself in our network.
What is the implementation partner network?
We have hand-selected and vetted 3rd party providers for things like web design, content, SEO, and paid ads. These partners not only do great work, they know the Duct Tape Marketing system and can often help with processes for delegation. In addition, we have negotiated discounts with many software tool providers that are exclusive to our certified agencies.
Is this a franchise opportunity?
No. We maintain a hands-off approach when it comes to your business operations. Our role is primarily to provide education and grant you the license to market this method. We offer tools, training, and opportunities for expansion and networking if you're interested. However, it's ultimately your business, and we're simply here to assist in its growth and success.
Is this training suitable for someone just getting started?
About one-third of the folks who license our system are just getting started. Many are jumping from a corporate position or another career. We’ve successfully structured the training and tools to fit wherever people are in their business journey.
Is this training suitable for someone trying to scale?
Many agencies and consultants that license our system see it as a way to bring a different structure to their fulfillment. They have grown to a certain point and now realize they need a repeatable system to scale profitably.
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