Beginning with the current issue, and most months hereafter, you can find my column titled “Hype” in Entrepreneur. You can also read

Direct marketing pros will tell you that a great offer, sent to a lousy list, will most likely get lousy results. But

Email is still the killer app, no matter what folks, including me, predict about RSS and the like being email’s demise. Using

I spent a few minutes with Siamak Taghaddos, CEO and founder of GotVMail for a recent episode of the Duct Tape Marketing

With every passing day more and more folks are using a mobile device, such as an iPhone, to do their daily web

Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. – That’s such a

Thomas Nelson, my publisher, has translated Duct Tape Marketing into Portuguese under the Thomas Nelson Brasil imprint. While the cover features a

I spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing

So much of what falls under the heading of marketing these days is online. Almost every business, however, can still benefit from