Small business marketing blog from Duct Tape Marketing
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The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them.
Every Business Has A Brand
Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies, why do I need a brand.” Here’s the scary part: Every business has a brand. The only real question is whether is was created intentionally or by accident. You need to put yourself […]
Landing Pages Add a Personal Touch
The good thing about websites is that you can pack a whole bunch of stuff on them. But, of course, that’s the bad thing too isn’t it. In all things marketing it is best to keep it simple. People are so distracted these days that if you do manage to get their attention you better […]

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Google Blog – Now everybody's doing it.
Google, usually known for cutting edge stuff, finally got around to launching a weblog. Oh they own Blogger and no doubt thousands of Google employees have their own blogs, but now they have an official one. One of the things about blogs is that they develop a personality over time. At the moment the Google […]
Just In Case They Don't Get It
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand. The point is, you must give your target market information in many forms. One of my favorite forms of education is the case […]

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Marketing – Your Highest Payoff Activity
You only have so much time in a day right? So wouldn’t it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don’t know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster […]
Vote for my Weblog!
Marketing Sherpa is sponsoring what they call the “Readers’ Choice Awards for Weblogs“ The Duct Tape Marketing Weblog has been nominated as one of only three weblogs to make the cut for the Small Business Marketing category. I would really appreciate it if you would take a minute and cast a vote for my weblog. […]
Google Just Gets Better and Better
One of the things I love about Google is that they keep adding more and more stuff you can do with their site. They seem to have a playful laboratory sense of doing things. They create new tools and then without much fanfare put em on the site for all to join in on the […]
The “So-called” Web Experts Are Already Whining Again
The search engine gurus are whining once again as rumor has it Google has another shake-up planned. And, then of course, they are all still crying foul because Yahoo’s newest indexing strategy appears to be rewarding sites that…God forbid…actually focus on good content. Yes, I know, Yahoo is using the Inktomi search software and they […]

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