Small business marketing blog from Duct Tape Marketing
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The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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You Are What People Pay For
If people pay you for goods, you are in the product business. If they pay you for labor, you are in the service business But…and I’d suggest you think about this one…if they pay you for and value the little things that your company does that simply make their life better, you are in the […]
What If Marketing Was A System?
Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to sort the mail. So, why the heck is marketing still an event. What if you began to analyze every markting function as though you needed to teach it to someone? How we answer […]
Every Business is a Commodity Business
Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me up. Now, I didn’t say it was true, in fact, you know it’s not […]

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Simplify! – Create a marketing strategy that IS the message
People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us – Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core […]
Best Small Business Marketing Weblog
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it. Thanks! Read about the other winners. And if […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Referrals Are A Matter Of Motivation
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their clients. Now, your existing clients can be a good source of referrals. And when you think […]
Women Entrepreneurs Just Crack Me Up
Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same…the evidence before me is more obvious than a lipstick scrawl on the […]
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assigned PageRank for a site you are visiting and the Alexa […]
Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]

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