Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Pop ups just seem to appear from no where!
Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it. Ad Ware, as it is called, has become a real problem. If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website […]
The Future of Online Marketing is Offline
I attended a workshop session with Gary Halbert today (Gary is one of the best known direct marketing copywriters of all time) The primary theme of his message to a large group of Internet marketers was this: The Future of Online Marketing is Offline. You can bet some folks in the audience were a bit […]
Marketing is pretty simple stuff really
I am in San Francisco attending a marketing conference and one of the first lessons I was reintroduced to was that marketing is little more than giving people what they want. It doesn’t matter what medium you choose or what industry you are in, it all still boils down to that. The companies that get […]

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Now that’s positioning of a different color
Small business owners must think outside the box to position and differentiate their company
What if your web site could talk?
Better yet…what if there was a way to have your best clients selling hard for you 24/7? Testimonials from satisfied, no make that thrilled, clients are one of the best ways to supplement your marketing materials.

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Make them an offer they can't refuse
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you a reason to act. Pick up any publication that caters to small business and what you will find are a bunch of ads that promote great customer
Two Very Useful Web Site Tools
I know toolbars aren’t that cutting edge but recently Google and Alexa updated their toolbar kits to include some very useful things. Oh and did I mention they are free. A toolbar for those who haven’t used one is a little menu bar that docs right into your browser. Google is the king of search […]
Your Website Content Development Must Focus on your target market whether it’s the guy around the block or around the world!
When I talk to many small business owners about the Internet and ways to use it to grow their business I often encounter this response. “That’s just for people trying to sell stuff to people all over the world” or “I tried that and it didn’t work for me.”
Go To Work On Your Website With The Right Tools
Recently I was in the middle of completely overhauling the DuctTapeMarketing Website. It was time to freshen things up a bit so I kind of overdid it. On top of changing the overall look and feel, I am adding tons of new resources, audio, and a weblog.

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