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The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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I’ll Believe You If You Tell Me A Story
With baseball season just around the corner and hope springing (maybe more like leaking) eternal for my beloved Kansas City Royals, I am compelled to spread the annual word about Sidd Finch. Sidd Finch, as it turned out, was a figment of George Plimpton’s imagination but on April 1, 1985, he was very real. The […]
Blogging Under Contract
Quite often people want to know if they can make any money with this blog thing. To this I currently have two answers: yes and maybe so. There are many ways to measure the success of one’s blogging efforts and an announcement by AllBusiness.com demonstrates a growing trend in the “mainstreamness” of blogs. A number […]
Interview on Corporate Blogging
I was interviewed this week at Marketing Studies on the subject of corporate blogging. Have a listen Some of the topics covered in this interview: * Steps to producing a blog that won top honors by MarketingSherpa.com readers. * The difference between e-zines and blogs, especially in terms of the marketing affects of each. * […]

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How Many Times Have You Contacted Your Prospects This Year
Hey, wake-up, the 1st Quarter of 2005 is coming to a close. By now, you should have made 3 or 4 contacts of some fashion with everyone on your prospect list. What, you don’t know what to send them? A press release A thank you card A case study An article you wrote An article […]
Co-brand Your Way To New Business
Want to break into a new market? One of the greatest ways to do so is to find a business that is already a player in the market and create a tool that will help them gain more business or enhance their value with their existing clients and offer it to them to distribute with […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Raise prices and get more referrals
Eventually you’ve got to raise your prices. You’ve held on for five years now because the last time you asked your clients to allow a $5 increase they screamed and moaned for weeks. Here’s a solution that will allow you to boldly hike the price and increase referrals at the same time. Raise your prices […]
Yahoo Intros Blogging With A Twist
Word on the AP wire today is that Yahoo plans to finally take advantage of its gigantic user base to introduce a blogging tool.  The description on a Yahoo beta page describes a service that seems as though it is a hybrid blogging and social networking tool that will allow users to take advantage of […]
Google Local Finally Adds Ability To List Your Local Business
For local type businesses, those that just want business from around town, the Internet is becoming more and more important. As the search engines move to implement their local search strategies, local businesses will need to understand the playing field Here’s a tip: The Internet Is The New Phone Book and you better make sure […]
Blogs As A Marketing Integration Tool
Last week I made this post about niche websites and several people wisely chimed in that blogs can do the same thing – and they are right. Last week I said: Every business needs a website. That’s no longer a debate. I contend, however, that every business really needs at least two websites. You should […]

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