Small business marketing blog from Duct Tape Marketing
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The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Lumpy Mail Gets Your Message Through
Lumps in Gravy, bad. . .lumps in your mail, good! A simple way to make your mailing stand out is to give is some dimension. That’s a fancy way for saying put something in it. Or put it in a box or bag or some other odd shaped delivery vehicle. Sometimes, letters and postcards are […]
The Powerful Marketing Habit of 5s
I started doing this marketing activity years ago and it never ceases to amaze me how effective this simple strategy is. Each Monday morning identify 5 marketing actions and book em like appointments. Then, don’t go home on Friday until they are done. Now, these can be foundational type actions, like writing some web copy […]
The Value Added Referral Machine
Want a powerful way to add value to your product or service or gain some new customers in a real hurry? Pump up the value Go out and find businesses that serve your very same target market and get them to agree to give you some sort of free product or service that either compliments […]

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What Is Small Business Success
I stumbled across this site because I thought the name was so fitting – Small Business Success – Good Stuff for Small Business Owners That Just Might Work. For me, maybe I’m wrong, that’s the approach that many small business owners miss. Planning has its place, but action is what wins the marketing day over […]
Create Your Own Advertising Vehicles
There’s a plumber in my hometown that created some yardsigns during the last election and convinced some customers to put them in their yard at the height of the electioneering cycle. These signs promoted – Bob Hamilton for Plumber. They were cute and likely generated some positive buzz. I’ve long considered the idea to perhaps […]

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The Best Research Money Can Buy
Have you ever wanted to differentiate yourself from every other business that is chasing your hottest prospects. Let’s say you have a Top 25 prospect list. One of the ways to get a leg up on everyone else in who also has this same list is to find out two simple pieces of information and […]
Kentucky "This is fattening food" Fried Marketing
About a week ago KFC announced that they would start aggressively opening new stores under the old name – Kentucky Fried Chicken. This announcement raised some eyebrows as the company had invested a bunch of money in rebranding itself as the more healthy sounding KFC. I say, the best marketing is usually the marketing that […]
Best Small Business Marketing Blog Nomination Time
The savvy marketing folks over at Marketing Sherpa are once again hosting their Best Blog Awards – they are currently taking nominations until May 15th. Duct Tape Marketing won last year’s award for “Best Small Business Marketing Blog” I would love to be considered for that award again this year. If you would like to […]
An Over The Fence Referral System
This happens every day in every neighborhood in America. I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the […]

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