Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling.
Referral Marketing – The Most Powerful Form of Advertising
Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t seem to grasp the power of this statement. Few if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts.
A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”

Join John Jantsch for the next Live Benefits Discovery Webinar where he will showcase the many benefits of partnering with the Duct Tape Marketing Partner Network.

During the call you’ll learn:

  • How the network can help you scale your business
  • How you can increase the scope of your engagements
  • How to create long-term retainer engagements
  • How to seriously increase your client retention
  • Every benefit our members enjoy

How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon
Print Free Business Cards and Use Them To Market Your Business
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Look, most people have them anyway so this will cost you nothing to implement. Of course you can also get 250 high quality cards free!

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Getting Referrals is only 1/2 of the game
You must also know what to do with them once you get them!
Don’t let creativity kill
Frequently, people tell me that they just aren’t creative and that is what holds them back from producing effective marketing materials.

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