Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Purpose of a Business
To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite. Have any of you discovered that your business can suck the […]
Where Does Price Fall On The List?
Today a subscriber asked me this question. I thought it was a great question and that I might as well share my response as well. ~ ~ ~ ~ I know you are the expert in this field so I thought I should ask you. I have heard may people say that price is way […]
If you want to see…listen
I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments. But…to […]

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Google AdSense is a killer small business tool
About a month ago I started experiementing with Google’s AdSense advertising program. You’ve seen those little boxes with “Ad by Google” that feature “content relevant” on sites of every topic under the sun. Well each time someone clicks on one of those ads, the owner of the site shares in some of the ad revenue […]
Make them an offer they can't refuse
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you a reason to act. Pick up any publication that caters to small business and what you will find are a bunch of ads that promote great customer service or leading supplier of blah […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Post Cards Make It Rain Referrals
A great way to put your referral marketing on autopilot is to send small little postcards every other month or so. Describe is some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks.
eBay – The Secret Small Business Tool?
The most effective way to build a small business is to find a market that is looking for something and then give it to them. Most people get this backwards. Most people decide to start a business because they know how to do something or because they are convinced that Uncle Chuck’s Fire Roasted Turnips […]
Fire the CEO
If you are the boss and you think your job is to run the business. You are dead wrong. Your job, the most important job in any business, is marketing. Peter Drucker, way back in 1956, said, “Since the purpose of a business is to find and keep a customer, then the only two things […]
Pop ups just seem to appear from no where!
Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it. Ad Ware, as it is called, has become a real problem. If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website […]

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