Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”
80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad
How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon

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Getting Referrals is only 1/2 of the game
You must also know what to do with them once you get them!

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Don't let creativity kill
Frequently, people tell me that they just aren’t creative and that is what holds them back from producing effective marketing materials.

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