Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Figure Out What Google Has Indexed
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy. If your website has been up for a while, one of the first steps in the process is to see how you stand today. There is a little tool that Google lets you use […]
If you want to get bigger, think smaller
Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet. Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them. Want […]
Stay In Touch With Your Network
One of the most productive marketing activities you can engage in is routine contact with your referral network. You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….

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What's Your Story
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.” Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.
Don't we we all over your prospects
When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this… When a potential client reads your ad or letter they don’t […]

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Think of it as training wheels for prospects
When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher. White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.
Lumpy Mail Gets Noticed
When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer. Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing. A great option for small business just might be something I call “Lumpy Mail”
The Purpose of a Business
To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite. Have any of you discovered that your business can suck the […]
Where Does Price Fall On The List?
Today a subscriber asked me this question. I thought it was a great question and that I might as well share my response as well. ~ ~ ~ ~ I know you are the expert in this field so I thought I should ask you. I have heard may people say that price is way […]

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